This report analyzes the motivation techniques used by Jack stores, a set of discounted stores founded by Tesco. It explores the concept of motivation, theories of motivation, and their advantages and disadvantages. The report focuses on how these techniques are implemented in Jack stores to achieve their goals and objectives.
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Motivation Techniques of Jack 1
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Concept of motivation.................................................................................................................3 Theories of Motivation................................................................................................................3 CONCLUSION................................................................................................................................5 REFERENCES................................................................................................................................6 2
INTRODUCTION Motivation can be defined as the process of encouraging people to take actions in order to achieve certain goals and objectives (Chasanidou, 2018). Jack stores are a set of discounted stores that were founded by Tesco in order to compete with competitive brands like Aldi and Lidl. Tesco came up with this concept to maintain its standard as well as increase its overall share in the market. The report analyses various theories of motivation and their advantages and disadvantages for Jack discounted stores. MAIN BODY Concept of motivation Motivation can be defined as the drive, desire and needs within people to achieve something. Motivation helps in boosting their confidence so that they are able to achieve set goals and objectives. Managers and leaders within organisations have the responsibility of motivating their team members and subordinates to work enthusiastically. This not only leads to a sense of job satisfaction in them but they also become loyal towards the company. Theories of Motivation Tesco is the leading chain of retail stores in the United Kingdom which provides products in order to fulfil the needs and requirements of its customers. Due to fierce competition forced by its rivals, the company was not able to perform in the way it used to do earlier as the competitors like Aldi and Lidl offered the same products at affordable and cheap prices. Experiencing this, the management of the respective company decided to come up with the concept of discounted stores “Jack's” that were named after the founder of the company, Jack Cohen in order to increase the overall sales and profits(Farholm and Sørensen, 2016). The main objective of these stores was to offer products at affordable and pocket friendly rates. Thus, in a such a situation the company needs to ensure that its employees are highly motivated to work to achieving the set goals and objectives. This can be done by opting and implementing the most relevant theories of motivation to make sure that the new employees that are hired by the company and appointed to work in these stores are motivated. Relevant theories that might work for Jack stores are explained below with their advantages and disadvantages - Adam's Equity Theory This is an important theory of management that is used by organisations across the world 3
to motivate their employees to achieve the goals and objectives. The main idea of the theory is to treat all the employees of the company equally and without any discrimination(Kearney, 2018). Thus, Tesco should ensure that its overall output like rewards, bonuses etc. is equal to the the amount of efforts that are put in as inputs like working hours, commitment towards work etc. The company should also ensure that the employees are motivated at al times and make efforts to reach new heights. The theory requires combined efforts of the employees as well as the management to overcome competition and gain an edge against rivals. The major advantages of this theory are maintenance of a healthy relationship among the employees and their equal treatment. Also, the managers realise that the theory contributes towards both practice as well as theory of motivation whereas disadvantages include a difference in the perspectives of different people. Also, the respective theory does not clearly specify the actions that must be taken by an individual with no standard measurement of efforts and rewards which means that an exact comparison of a person with other people is not possible. Maslow's Need Hierarchy Theory Maslow's Need Hierarchy theory is considered to be the most relevant and significant theory of motivation which assists the organisations in paying attention towards fulfilling the basic needs of people and gradually moving towards fulfilling more complex needs. The management of Tesco can use this theory to motivate its employees who are newly appointed in the Jack stores to provide them with a sense of satisfaction and encouraging them to work towards achieving the goals and objectives of the company. If the employees are motivated, it will automatically lead them to perform in a better way by putting in their capabilities more effectively. The theory comprises of five stages which are described below in context to Jack stores -Psychological needs :These comprise of the most basic needs like food, clothes, shelter, education etc. that are needed by an individual to survive(Knittle and et. al., 2018). These needs are considered to be most significant for the people who move in society.Safety needs :Everyone wants to feel safe regarding their jobs and personal life and can include safety, security, good health etc. Thus, employees who are hired to work in Jack stores should be provided a sense that their jobs are secure, safe working environment etc. 4
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Social needs :People need a sense of belongingness and this can be in the form of friends, family, relatives etc. Thus, the employees should be provided with a comfortable and healthy environment to work so that goals and objectives are achieved much more effectively(Lazowski and Hulleman, 2016).Esteem needs :This stage comprise of people with an increased importance of gaining respect and appreciation from others (The 5 Levels of Maslow's Hierarchy of Needs, 2020). Also, there is a need to accomplish goals and their efforts getting recognised. Self actualisation needs :When a person attains these needs he has reached the full potential of his needs and judges his own needs to fulfil dreams. The main advantages of this theory are that it is easy to understand as well as implement and can be apply in all fields. On the other hand, disadvantages include difficult to measure and there may be a difference in the culture of the employees. CONCLUSION From the above report, it can be concluded that motivation plays an important role in increasing the productivity and performance of the employees in an organisation. Also, there are many theories of motivation that organisations can implement to motivate their employees in order to attain the goals and objectives. 5
REFERENCES Books & Journals Chasanidou,D.,2018.Designformotivation:evaluationofadesigntool.Multimodal Technologies and Interaction.2(1). p.6. Farholm, A. and Sørensen, M., 2016. Motivation for physical activity and exercise in severe mental illness: A systematic review of intervention studies.International journal of mental health nursing.25(3). pp.194-205. Kearney, R., 2018.Public sector performance: management, motivation, and measurement. Routledge. Knittle, K. and et. al., 2018. How can interventions increase motivation for physical activity? A systematic review and meta-analysis.Health psychology review.12(3). pp.211-230. Lazowski, R. A. and Hulleman, C. S., 2016. Motivation interventions in education: A meta- analytic review.Review of Educational research.86(2). pp.602-640. Online The5LevelsofMaslow'sHierarchyofNeeds.2020.[Online].Availablethrough: <https://www.verywellmind.com/what-is-maslows-hierarchy-of-needs-4136760>. 6