In this document, we will discuss Motivation Theories on Under Armour. People are more likely to use an authoritarian management style when they believe their team members dislike their work and are unmotivated. This approach is very hands-on and often involves checking that people's work is done appropriately by micromanaging it. McGregor termed this Theory X. This strategy is used by managers who have confidence in their staff members' independence and capacity to execute jobs effectively. McGregor termed this Theory Y.