Analysis of Motivational Strategies in Amazon for Effective Operations in Retail Industry

Running head: WORK, ORGANIZATION AND MANAGEMENT
WORK, ORGANIZATION AND MANAGEMENT
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Author Note

1WORK, ORGANIZATION AND MANAGEMENT
Executive Summary
The report is based on the analysis of the ways by which motivation is able to affect the
operations of the organization in retail industry. The company which has been considered for
the analysis is Amazon, which is multinational retail based organization of American origin.
The different strategies and approaches which are used by the company have been analysed
in the report. The strategies are further analysed with the help of three major motivational
theories that include, Maslow’s Hierarchy of Needs, Herzberg’s Two factor theory and
Vroom’s expectancy theory. The analysis based on the theories have depicted that the
company has been able to operate in an effective manner by providing motivation to
employees. However, improvement is required in the operations of the company in the
industry.

2WORK, ORGANIZATION AND MANAGEMENT
Table of Contents
Background of the organization.....................................................................................3
Management based practices and strategies...................................................................3
Analysis based on the application of relevant theories..................................................5
Recommendations..........................................................................................................7
References......................................................................................................................8