International Operations of Amazon

Running head: INTERNATIONAL OPERATIONS OF AMAZON
INTERNATIONAL OPERATIONS OF AMAZON
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1INTERNATIONAL OPERATIONS OF AMAZON
Table of Contents
About the company........................................................................................................2
Introduction to the issue.................................................................................................2
Discussion in details based on the issue.........................................................................3
Disadvantages of different approaches..........................................................................4
Conclusion......................................................................................................................5
Recommendations..........................................................................................................5
References......................................................................................................................6

2INTERNATIONAL OPERATIONS OF AMAZON
About the company
Amazon.com is a multinational technology based organization that has its origins in
Seattle, Washington. The organization mainly focusses its operations in different activities
like, cloud computing, e-commerce and the artificial intelligence based aspects. Amazon is
also considered to be the largest e-commerce based marketplace (Amazon.com 2019).
The organization aims to provide a cloud computing based platform that is mainly
measured with respect the market capitalization and revenues. Amazon was established by
Jeff Bezos in the year 1994. The organization had started its operations as an online
bookstore. Amazon.com has expanded its operations in the sales of different products like,
video downloads, food, furniture, toys, jewellery, Fire tablets, Fire TV, Echo devices, cloud
infrastructure based services and many more. Amazon provides its products and services to
the customers in different countries (Aulkemeier et al., 2016). The analysis will be mainly
based on a recent issue that is being faced by the organization based on its operations in the
retail industry.
Introduction to the issue
Amazon.com has recently started facing major issues based on the habits and needs of
people related to the physical contact with the products that they wish to purchase. The need
of customers based on proper inspection of the products before purchasing them is a major
issue for the organization (Bernon, Cullen & Gorst, 2016).
The extensive of use of technology in the process of purchasing the desired products
have not been able to affect their need of seeing the feeling them directly. The real
psychological and physical needs of people are able to play a major role in the process of
their purchase. The customers wish to see the products and purchase them immediately. They
do not like to wait for their desired products. This is the major reason behind the increase of