Analysis of Motivational Theories for Improving Employee Morale: A Case Study of Sunflower Foods

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

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Executive Summary
The report has helped in analysing the different kind of motivational theories that are required
to improve the morale of the employees. The different kind of motivational theories along
with conceptual framework has to be analysed effectively as to gain more competitive
advantage in an appropriate manner.

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Table of Contents
Introduction................................................................................................................................2
Identification of Problem in the case.........................................................................................3
Motivational Theories and Approaches.................................................................................4
Conceptual Framework..............................................................................................................6
References..................................................................................................................................8

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Introduction
The report helps in analysis of the various key issues that has been faced by the
respective organization named Sunflower Foods. The key issues that ahs been described in
the case study is related to the low staff morale along with lack of motivation is the other key
area that is required to be handled effectively by the officials of the company.
Furthermore, as the Head of Human Capital, proper and accurate ideas and steps is
required to be taken to analyse the pros and cons of utilising the team along with
recommendations to make it a potential strategy. The different steps have to be ascertained as
to understand the approach of the company towards providing motivation to the staffs as to
improve the morale and engagement. Lastly, the key elements that is associated with driving
effective strategic change.
There are different environmental concerns that affects the entire morale of the
employees and this impacts the motivational aspects of the organization along with the
different employees as well. PESTEL analysis can be applied in this respective case study to
analyse the different kind of environmental aspects. PESTEL analysis of the entire human
resource department is essential in nature to gain knowledge on the different aspects of the
organizational factors that are essential in nature to gain more competitive advantage in the
economy.
Political
The culture of the organization has to be considered in the political aspect wherein in
the present scenario, there are different kind of inter cultural issues in the organization
(Ahmad et al. 2014).
Economic