Business Communication: Importance, Theories and Accommodation

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

1BUSINESS COMMUNICATION
Introduction
The essay helps in analysing the different kind of difficulties in the process of
communication in the different kind of organizations. The different kind of communication
theories has to be analysed in an effectual manner wherein this will help in solving the
different issues regarding the dress code policy in the respective advertising company. The
importance of the business communication theories has to be analysed effectually as this will
help the company in convincing the employees to adhere to the new policies of the company.
Overview of the case
The case is related to the difficulty faced in communicating with the individuals of the
different levels in the organization. In the present scenario, the organization that has been
taken is advertising company and the issue that has been raised in the case is relating to the
dress code policies that has been applied for all levels of the company. The employees or the
staff members of the company has to wear company logo shirts for the entire day.
However, the new decision has caused different kind of informal issues in the
organization, on the other hand the higher officials are not in a position to overturn the
decision. There have been communication issues in the organization that has to be solved
effectually with implementation of different kind of communication theories. The different
kind of theoretical models and practices has to be analysed in an appropriate manner that will
create huge understanding on the issues and solve them appropriately.
Importance of Communication at workplace
Communication is essential in the advertising company for the entire development of
the organization. It helps the managers in performing the basic functions of the management
that includes planning, motivating and organizing the different functions in an effectual
manner (Tamburrini et al. 2015). Communication acts as the source of information for the

2BUSINESS COMMUNICATION
decision-making process and it helps in identifying the alternative course of the action as
well. There are different kind of models that can be used that includes communication,
transactional and linear model to solve the communication barrier and gap between the
employees of the organization.
Communication is the basic feature of the management wherein it helps in increasing
the morale of the employees in the organization. It is done through non-verbal and verbal
communication and this helps them in meeting the different requirements of the individuals
effectively. Lastly, it can be seen that the communication will help in building the attitude of
the individuals in an effectual manner to form the different attitude pf the individuals.
Communication is essential in nature in the organization wherein this will help in
solving the different kind of dilemmas in the communication between the higher officials of
the organization along with the lower level employees. There are different models and
theories of communication that can be used by the respective company as this will provide
chance to the staff members to place their views on the dress code change, as this will assist
the entire organization in implementing the changes accordingly.
Importance of internal communication
Proper internal communication is essential in the respective company as this will help
in functioning of the different kind of effective relationship among the individuals. From the
scenario, it can be seen that it will provide the employees with essential information about the
jobs, environment of the organization as well. Proper communication will help in motivating
and building trust among the individuals effectually (Andrews and Shimp 2017). Proper basis
will be created for the different individuals along with groups in the organization to make and
create hopes and this will provide morale to the employees in order to convince them in an
appropriate manner.