Motivational Theories and Techniques for Jack Discount Stores

Introduction to
business studies
TASK 3

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Maslow's theory of Hierarchical needs...............................................................................1
Two factor theory of Herzberg............................................................................................2
CONCLUSION................................................................................................................................3
References:.......................................................................................................................................4

INTRODUCTION
The motivation is refereed as process which guides and maintain goal-oriented behaviour.
It is derived from the term motive which denotes to personal needs, wants and urges. This is
procedure which stimulates people actions for accomplishing the organisation goals. It is internal
process (Campbell, D.E., 2018). The report is based on case study of motivational techniques at
Jack stores which Tesco announced as to open new discount stores as to compete against Aldi
and Lidl. In the report different motivational theories is been discussed for Jack discount stores
and satisfy Tesco management with its advantages & limitations.
MAIN BODY
Motivational theories with advantages and limitations
The motivation theory refers the study of understanding which drives person to work
towards particular outcome. The motivation theory can be content or process theory. Following
are the motivation theories explained below in context to Jack discount stores-
Maslow's theory of Hierarchical needs
This theory was postulates by Abraham Maslow which states a person will be motivated
when all his need is fulfilled as individual work to contribute and use their skills. This theory is
based on human needs which is classified in hierarchical order from lower to higher order. It
comprises of following needs which helps in satisfying management of Tesco and Jack discount
stores.
 Physiological needs- It outlines the fundamental requirements for human survival, such as
the need for water, shelter, and air to breathe. If these needs are not met, the mind and body
do not operate properly, and the person is not motivated to learn new skills for their future
development. The provision of water, tea, and snacks at the workplace will satisfy the
employees' physiological needs. Providing them with a clean and safe working environment
is also essential. Salary paid by the employer as support can also be used to meet needs in
the workplace (Mitchell and et.al., 2020).
 Safety needs- It is also known as the need for security or the need for personal protection.
The choice of insurance plans, employment security, health and wellbeing, and financial
activities are all factors. The manager of Tesco is responsible for making sure there are no
safety dangers at work. A mental sense of security enables successful and efficient work,
1