Motivational Theories for Boosting Employee Performance: A Case Study of Jack Store

Introduction to
Business studies

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Herzberg’s Two Factor Theory....................................................................................................3
Maslow’s Hierarchy of Needs.....................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Motivational theory elaborates the factors which helps in boosting the motivation of an
individual (Schipke, 2018). An employee who feel motivated also produce more output and this
results in enhancing the performance of the business units. This case study is based up on the
company named 'Jack store', which is a subsidiary brand of Tesco. The main aim behind opening
this store is to meet the competition against Aldi and Lidl. Both the companies offer the product
at very low prices, in order to meet the competition against them Tesco decided to open a new
discounted store. This cast study will include the motivational theory implemented by the
company in order to boost the motivation of the employees. Along with it, the advantages and
disadvantages of applying this motivational theory within the organisation is mentioned.
MAIN BODY
Motivational theory includes the factors which helps in promoting the motivation of an
individual. There are numerous motivational theories which an organisation can use in order to
improve the performance of the employees. Out of this, the most effective motivational theory
for the new discounted store of Tesco are Herzberg’s Two Factor Theory and Maslow’s
Hierarchy of Needs.
Herzberg’s Two Factor Theory
The Hertzberg’s two factor theory was introduced by Frederick Herzberg in 1950s. As
per the theory, there are two factors through which the satisfaction and motivation of the
employees can be enhanced. The factors are Hygiene factor and the other one is Motivational
factor (Myers, 2021).
Hygiene factor
Hygiene factor do not lead to motivating the employees but this affects the satisfaction level of
the employees. It includes factors such as, working environment of the organisation, the relations
of the employees among each other, the rule and policies framed by the organisation, the salary
and wages paid to the employees of the organisation and lastly the position and status of the
employees.
Motivational factor