Motivation Techniques at Jack Stores

TASK 3 -
Case Study: Motivation
Techniques at Jack Stores

Table of Contents
INTRODUCTION...........................................................................................................................3
Motivation and its Importance.........................................................................................................3
Theories of Motivation....................................................................................................................3
Maslow's Need Hierarchy Theory..........................................................................................4
Herzberg's Two Factor Theory...............................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Present assignment has been duly conducted on Jack Stores. It is mainly a discounted
stores and are being established by TESCO management within a bid deal with extensive
competition that prevails in provinces of UK. TESCO operates their functioning as one of the
leading entity in retailing sector (Alam and Raut-Roy, 2019). Thus, to duly maintain their
positioning in marketplace organisation come up with an idea of new discount stores. In this
report, considering role of HR assistant, discussion will be made on, motivation overview along
with significance of organisation. In addition to this application of two motivation theories is
being covered in this report with the help of this company can effectively able to encourage
employees within their new stores.
Motivation and its Importance
Motivation is termed as a driving factor that significantly encourage an individual to
effectively execute their task in accordance with requirement of entity. It has been analysed that
organisation operate their functioning at global scale thus, with the help of undertaking different
types of motivating tool company cam effectively able to increase overall performance and
productivity level of employees in best effective manner. With the help of this organisation can
generate sense of trust and belongingness among employees that further tend them towards more
loyal towards entity. With the help of motivating tools as well as techniques organisation can
ensure increase in employees capabilities to perform their work towards corporate goals in well
defined manner.
Theories of Motivation
TESCO operate their functioning as largest British retailer. Company offer qualitative
products and services to customers. This has been identified that top management of company
identifies that there is increase in competition in retailing sector. It emerged out as one of the
significant threat for company that can duly threaten their market positioning. With the passage
of time this has been evaluated that LIDL and ALDI have becoming prominent of customers as
they offer products at discounted price range. In order to cope up with this situation TESCO
management emerged out with an idea of Jack stores. In this they will offer discounted products
and services as to duly increase organisational sale while further ensuring more competitive
advancements as per compared to top notch retailers such as LIDL and ALDI in marketplace.