Toyota Company Strategic Planning

TOYOTA MOTOR
COMPANY

Table of Contents
INTRODUCTION...........................................................................................................................1
Sustainable approach including elements of strategic planning..................................................1
sustainable approach including corporate social reponsibility....................................................2
Reflection of learning and development of key skills.................................................................3
CONCLUSION................................................................................................................................4

INTRODUCTION
Toyota is a multinational auto mobile company which was created in 1937. Company is
dealing in cars and also investing in education and finance sectors. It is the largest auto mobile
company in terms of revenues, profits and net worth of company. Company is consists of
products like vehicles which are manufactured, engines and car electronics. The report on Toyota
includes sustainable approach which includes elements of strategic planning and it also includes
sustainable approach including corporate social responsibility. Report includes how employees
of company develop skills of communication and time management. Company is also
improvising the products as per the need of company. Toyota is also environment friendly
company, like it is leading towards hydrogen powered society. Company is aiming high to make
the world free of emissions. Company is supporting sustainable development like no poverty, no
hunger, gender equality.
Sustainable approach including elements of strategic planning
Toyota is focusing on the elements of strategic planning which includes vehicles,
economy, staging and differentiators. Company is concentrating on the different factors like
prices of the product, innovation in the product and how to reduce the cost of manufacturing of
products (Crane, Matten and Spence, 2019).
Company is concentrating on the points like product categories, channels and market
segmentation. Market have to be divided according to the buying capacity of customers.
Technologies are used by the company to improvise the products of company. Company is also
concentrating on the distribution channels of the product. Segmentation of markets is done
according to the need of the customers and buying ability of the customers. Cars and engines
must support various technologies which will attract the customers. Toyota is spread all over
world hence forth which geographical conditions are suitable for the product must be analysed.
Products of company like cars and engines does not need geographical conditions, these products
work in all climates (Lins, Servaes and Tamayo, 2017). Toyota is also concentrating on the
product creation stages which will improve the product. Highly skilled and efficient engineers of
the company are improvising the product as per the need of the consumers. Company is dividing
the products into products categories and the company is segmenting the markets as per the sales
of the products. Sales of the product is increasing as with the help of proper marketing and using
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new technologies. Distribution channels of Toyota is offices of Toyota in various countries
(Green and Simerly, 2017).
Vehicles of the company must be available for costumers, so company has to enter global
countries through the strategies like joint ventures, licensing, franchising and internal
development of the company. Joint ventures is venture of company with the local businessman
which want to do business with company. Toyota is entering the global markets through joint
ventures and the company is acquiring various offices in the global market. Internal development
is including the internal affairs of the company, internal affairs includes skilled employees,and as
well developing the cost of the product (Asgary and Li, 2016).
Differentiation in products can be done according to the quality, price, customization and
styling. Through Toyota is car manufacturing company image of the cars are attracting the
customers, while with image company is also trying to provide customizations according to the
need of customers. In case of cars, price is an important part for customers which affects the
sales of product (Lasserre, 2017). Product reliability is essential part for customers because in
case of any problems in the products company must try to provide good after sales services.
Product must try to spread all the global countries through the form of marketing for increasing
the sales.
Economic conditions are affecting the global market and sales of the product. At that
time company must use lowest cost and unmatchable services provided by the company. Product
must have premium prices with the services of the company. Features of the product must be
attractive for the customers, like introducing new technologies in the cars and using the latest
engines which reduces the consumption of fuels in the cars (Meyer, Neck and Meeks, 2017).
Toyota company is concentrating on product which is environment friendly. Company is
focusing on market segmentation and channels of product distributions. Economic conditions of
the country is affecting the product and the prices of the product may be increased or decreased
due to economic conditions. Premium prices of the products and after sales services of Toyota is
building a good image of company in front of the customers (Bailey and et.al., 2018). Product
styling and customization of the product is an essential part for the sales of the product.
Expansion of the company offices is done on the basis of the goodwill of the company (Monden,
2019).
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sustainable approach including corporate social reponsibility
Corporate social responsibility is international private business self-regulation, it is an
internal organizational policy. Generally corporate social responsibility is understood as a private
firm policy at the organisation level. It is an organisation agreement to consider the interest of
their shareholders, employees and customers to examine the environmental and social issues of
their business activities. Combine corporate social responsibility into core business process and
stakeholder management, toyota can achieve the eventual goal of creating corporate and social
value both. Corporate social responsibility refers to the obligation of the businessmen to pursue
those rules and regulation to make those decision In march 2011 Corporate social responsibility
programs are declared as a part of Toyota global vision. Toyota values is defined in the form of
the roots of the tree or Toyota global vision is characterized in the form of the tree. Trunk of the
tree is the balanced base of the business of the Toyota. Both Enriching lives of communities
approach and the always better cars approach is located as fruits of the tree. Global vision of the
Toyota places an equivalent priority on the corporate social responsibility ( enriching lives of
communities) and primary objective of profit maximization (always better cars). Toyota
endeavors to devote to the sustainable development of the society over leadership in the
provision of the quality services and product, innovative and manufacturing. Appraisal of the
corporate social responsibility reveals a high score on health & safety, quality, compliance,
customer first and corporate value.
Due to increase in the employees turnover of the Toyota, slightly in comparison to the previous
year the employee satisfaction of Toyota score decreased. Corporate social responsibility
approaches good for Toyota described below:
 Coordinate corporate social responsibility to Toyota strategies : corporate social
responsibility should connect to the Toyota strategy and purpose in way that makes sense.
 Support from top : senior leaders of the Toyota including the CEO, senior legal counsel
of Toyota earn support from the top with engagement a all levels.
 Corporate social responsibility provides Toyota with the solution for the developing
sustainable Toyota practices, how to manage Toyota stakeholders relationship especially
with competing values and stabilize and design of the societal value with the economic
value.
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 Glance for opportunity : advantage of corporate social responsibility is that it connects
Toyota to communities which serve as a source for future employees of Toyota.
 Find new drivers of innovation : corporate social responsibility became a driver of
innovation for the Toyota. Toyota and other automobile companies can look CSR as
driver of an innovation driver.
 Integrate thinking : Toyota interviewees show an skill to involve their initiatives over a
process similar to draw thinking which moves to deal faster than traditional design
efforts.
Above mentioned strategies help the Toyota take corporate social responsibility off the shelf and
weave it into the daily life of the Toyota.
The main purpose is to understand the concept and scope of corporate social responsibility and
getting an insight in corporate social responsibility and getting an insight in concept
responsibility practices in the light of the Toyota motors. an ideal CSR have both ethical and
philosophical dimensions particularly where there exist a wide gap between sections of people in
terms of income and standard as well as sociology economic status.
The main aim of Toyota is to make its business more profitable and run its business towards
growth. It can only be done when its focuses on sustainability and stability of its products and
prices. By making products that can not hurt the society and environment, it can become the
market leader and can take competitive advantages. CSR has been first taken care by Toyota
motors. There are several responsibilities of Toyota towards its all stakeholders which includes:
Responsibilities towards consumers: For satisfying its customers and for making them staying
within organisation for the long run it is important for this to maintain higher quality standards at
affordable prices. It should keep away itself from black marketing etc.
Responsibilities towards environment: The main responsibility of Toyota towards
environment is to do all those activities which protect it. For that it Is now focusing on producing
eco-friendly and less carbon emission products. For managing waste it can make an effective use
of some approaches like lean six sigma, total quality. It can help it out in reducing wastes and
improving quality.
Responsibilities towards shareholders: Shareholders are those who take interest in the business
and wants the company to make more profit. For satisfying shareholders it is important for the
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company to safeguard of their investments and perform all those activities which can give
shareholders a responsible return on their investment.
There are several initiatives has been taken by this company. It has announced that it will now
more focus on pollution control, employment generation and restoring ecological balance.
Toyota company is focusing on the traffic safety and to remove poverty from the country.
Company is working on the traffic safety which is because company is dealing in the cars.
Company is providing the effective communication with the drivers of the cars and as well the
company is running an Toyota safety schools and the company is also looking after the traffic
safety events. Donation on the traffic safety materials to children for the company. Toyota is also
improvising and looking after the accident cases which are occurred by the cars. Cars in the
company are consist of air bags which will provide proper safety measures for the drivers and the
menbers in the cars.
Toyota is also focusing on the customer first and quality of the product. Company is also
encouraging the employees to work for the volunteer activities which will include the forest
maintenance and helping people in the earthquake area which need to recover as fast as possible.
Forest maintenance is important for the world, employees of the company are also engaged in the
forest maintenance which is helping the environment.
Company is also running learning programs for the family members of the employees of
the company. Toyota is encouraging the employees through family learning programs to
company also has the programs for the providing education facilities for children and parents.
Company is also assisting the employees for the assistance programs and the company must look
after the primary education facilities which will provide the strong base to the children growth.
Company is also focusing on the social culture and the cultural programs which will
improve the social image of the company. Toyota is also engaging the workers in the social
welfare programs which consisting of the community concerts and cultural programs which will
promote the regional culture and the music library and art management as well as orchestra
camps. Lobby concerts and the premium concerts will imp[rove the social image of the
company.
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Company is also encouraging the employees in the Olympics which will increase the
participation in the sport training and opportunities and events which will provide the training
results. Employees of the organization is motivated to participate in the sports and Olympics.
The company would be allowed ton participate in the company affairs. Company in various
sectors of the worlds are promoting corporate social responsibility in an way which the way
which they can help. Medical facilities are provided to the employees of the company as well as
the customers and local people.
Reflection of learning and development of key skills
Learning and development of skills is done on the basis of communication, working with
others and as well time management. Feedbacks regarding the work is an important part because
feedback shows the performance of the work done. As an employee of the company, problem
solving is an important part through which one can work under pressure without panic in the
situation of pressure.
Communication of an effective part for learning and developing skills, through effective
communication one can work in team projects and learn new things and gain experiences.
Communication is also affecting personal life of the employees which is affecting their social life
which includes family, friends and colleagues. I want to work in a company I must know how to
communicate effectively and improve the work performance which will help me to gain
experiences and learn some new thing, If I would not have communication skill I would not learn
new things from the employers and as well employees, I would not improve the work
performance and I would not have personal and professional life in the company. Family and
friends would not communicate effectively with myself and the friends would not like top share
anything with me (Kukenberger, Mathieu and Ruddy, 2015).
Information and communication technology is important for learning and developing in
professional life. It is affecting learning skills of the individual. I want to learn and develop
myself than the information and communication is the best ways to communicate effectively in
an organization. I can gain knowledge through the technology using computers and laptops. I
would also communicate effectively through the telephones, emails, chats and messages. If I
would not have this technology I would not be able to do effective communication and nor learn
and develop myself as the time (Huda and et.al., 2017)
.
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Time management is important while one is working under pressure and one has to
manage work as per time. Due to not managing time one is not able to manage the things
effectively and all the work is messed up while working or managing things. If I want to learn
and develop myself I have to learn time management skills because I have to work under
pressure in case of workload and if I panicked at that time I would not able to complete the
targets, I have to set targets according to the time provided to myself. If I am not able to manage
time I would not manage the things and the work would be messed up and I would not be able to
perform the work (Abdulhak and Wahyudin, 2016.
Problem solving is helping an individual to work and solve the problems in the personal
as well as professional life. If I am having the problem, and I am able to solve these problems I
would work effectively and learn new things and develop myself in my professional life. If I am
not able to solve problems I would stick at that problem only and I would not be able to move
forward and gain knowledge.
In a company an employee is not getting good feedbacks one would not be motivated to
work better, feedbacks must be given in a motivating way which is encouraging the employee to
work. I would not get good feedbacks I would feel demotivated and it would affect my work
performance. If I am working, and I am getting the feedbacks i positive way I would like to work
and enjoy new things which would encourage me to work efficiently in an organization.
Working with others in the company is helping to learn new things and develop myself. I
want to work in the company I would enjoy working with others in the company because it
would develop the learning skills and develop myself by gaining knowledge and building myself
with the organization. If I am not able to work with others I would not be able to work efficiently
and it would affect the work performance and my social life would be affected. Not working
with others in the company would not improve my communication skills. Working with others
will also help me in the time management and problem solving.
Learning and development of the employee of the organization is depended on the
communication skills, and time management and problem solving. Employees must be trained
for working with other employees and time management as well the problem solving sessions
must be provided by the employers of the company. Information and communication technology
is providing help to the employees of the company for gaining informatio9n through the laptops
and computer soft wares. Communication can also be made effective through emails, messages
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and chats. Information would be gained through the help of communication, surfing on internet
and through research work on related topic.
CONCLUSION
Toyota company is a multinational auto mobile company which is dealing in cars and
engines. Toyota is also an environment friendly company which aims of hydrogen cars in the
future. Company is also heading towards the sustainable approach which is including the
strategic planning and corporate social responsibilities which will head towards the growth of the
company. Strategic planning have the elements like product categories and market segments
which is segmenting the markets as per demand of customers and sales of the product. Product
image and customization of product with new technologies is attracting the customers towards
the company. Corporate social responsibility of company is to provide jobs to the skilled
candidates and no poverty motive is followed by the company. Company is also focusing on the
introducing cars with low consumption of fuel and it will decrease the release of poisonous gases
in the atmosphere.
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REFERENCES
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Kukenberger, M.R., Mathieu, J.E. and Ruddy, T., 2015. A cross-level test of empowerment and
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