Managing and Planning an Event

This report discusses the various sources for market research, major principles for event planning, and implementation of policies and procedures in event management. It provides insights into managing and planning an event effectively. The report focuses on The Event Company, a UK-based event management company, and its strategies for market research and event planning. It also highlights the importance of effective team management, budget planning, venue selection, and publicity in event management. The report concludes with recommendations for successful event planning.

MANAGING AND
PLANNING AN
EVENT

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Various sources for market research to inform event..................................................................3
Major principles for agreeing and developing the event plans....................................................4
TASK 2............................................................................................................................................5
Provide a review of how policies and procedures are implemented in those events...................5
Implementation of the plans can be through................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
There are various kinds of assignment and exercises that are remembered for overseeing and
executing plan. It is fundamental occasion association to build up a viable and effective
arrangement that will uphold in achieving wanted objectives and destinations. Occasion the
board incorporates different exercises, for example, coordination with merchants, overseeing
staff and some more. It is urgent to create viable arrangement that will uphold in achievement of
set objectives. This report depends on The Event Company which is one of the UK grounded
occasion organization just as giving various sorts of occasion administrations. In this report
various wellsprings of market just as client research is distinguished. It incorporates different key
rules that will uphold in building up an occasion plan. This report comprises of strategies and
methodology is distinguished for scope of occasions. Aside from this strategies and methodology
for an occasion are examined appropriately for augment its viability (Chen, Das and Ivanov,
2019).
MAIN BODY
Various sources for market research to inform event
To lead market and client examination to give data about occasion designs, the
administration of an occasion arranging organization utilizes various sources and methods of
exploration. The portrayal of some examination sources are depicted as under that are utilized by
The event company in setting of market and client research:
Online media checking: It is a significant way and source to get data about the necessities and
requests of clients and market with respect to occasion so the organization of the firm will
mindful about them. For instance, Event Company can utilize online media apparatuses like
Facebook, Instagram and a lot more that will help in giving data about occasions of association
to person that are coordinated by firm and get irritation about their advantage with respect to
occasions of particular organization.
Review: It is an device that is utilized by occasion the executives firm to do market and clients
research that what sort of occasions are preferred by individuals or in pattern. The administration
of Event company can utilize this source to get data about people needs. For instance they can
lead online review and use poll in which they can put number of inquiry with respect to the
occasions which they arranged and oversaw. For a specific occasion like wedding they can get
client's anxiety and market pattern like which sort of wedding occasions in pattern, for example,
exotic marriage, conventional and current wedding and so forth (Law, 2019).
Client criticism It is a urgent method to consider people sees according to advertise pattern so it
will help in leading promoting just as client research. With the use of this source, the
organization of particular organization can get buyer's input and reaction through organization
site or versatile application by offering an alternative of criticism where individuals can share
their perspectives with respect to occasion’s administrations of the organization.

Major principles for agreeing and developing the event plans
Occasion the board and plan can be clarified as a craft of conveyance any live experience it
could be a wedding, celebration, corporate occasion, gathering and gatherings and so forth. For
the viable administration and advancement of occasions in accordance with client and business
prerequisites, the clarification of some key standards is portrayed as under:
Occasion objective-It is the fundamental guideline of occasion arranging that is considered by
the event company for the viable administration and improvement of the firm. For instance, on
the off chance that organization sort out an occasion of meeting, at that point it ought to consider
the goal of gathering that wherein setting it will coordinate so it very well may be lead in fruitful
way. The administration of individual organization will make all the administration of the
capacity according to its rationale. For moment, a medical care organization like NHS
conduction online meeting to give the data about the safeguards and security from Covid then
occasion organization ought to consider the goal of the gathering and lead it in powerful way by
dealing with all the necessary assets (Mehryar and Surminski, 2020). With the goal that any sort
of issues didn't happened in this movement.
Spending arranging: It is another guideline of improvement of occasion designs so at the hour
of getting sorted out occasion, the administration of The Event Company ought to set up a
spending plan in light of the fact that compelling administration of monetary asset help in
association and advancement of an occasion in viable way. It help in limiting danger and friends
give all asset viably that needed in explicit occasion. This rule is generally critical for an
occasion on the grounds that proper organization of financial worth will help being developed of
occasion. It helps in conveying an incredible occasion in simple way with limitless assets.
Setting determination: Before getting sorted out an occasion, it is urgent to have data about that
the scene and where capacity will be led. This guideline comprises exploration, agreement and
cost arrangement and building working connection. In setting of The event company, it is
significant that before coordinate any occasion, the firm will choose a scene according to
occasion and by considering shoppers and business needs. It will help in building up the occasion
by directing it at that place which is loved by individuals and considering the topic of capacity
according to drift which help with making development in business in term of improving benefit
and profitability or giving consumer loyalty.
Overseeing hazard: It is another critical rule of occasion the board and arranging. So by
thinking about it, the organization of The Event Company can put together it’s all occasion in
appropriate manner by confronting any sort of issues and danger. Prior to leading any capacity
the organization ought to comprehend and break down various danger that can be identified with
a specific occasion and afterward outline procedures and vigorous emergency course of action so
the issues can be tackle on the spot or limit inside less time length without hampering explicit
occasion.
Reinforcement plan-It is additionally an essential rule of occasion the executives which make
high commitment being developed of an occasion. Regarding The event company, the
organization ought to have a reinforcement plan with the goal that any sort of issues and need

can be satisfy during occasion, For instance, the organization lead wedding occasion and there
are prerequisite of additional seats and table or in a meeting occasion, necessity of projector,
mikes and so forth then it tends to be fulfill with the assistance of back up arrangement. It will
help in successful association and advancement of any sort of capacities (Rodrigues, Markou and
Pereira, 2019).
TASK 2
Provide a review of how policies and procedures are implemented in those events
The two event which are undertaken as an example here would held online event. Both
the events will get conducted at the online platform. The two events will be Literature festivals
and a wedding. To organize these two events the following policies and procedure can be
formed:
Type of the
Event
Name of the
policy
Relevance of the
policy to the event
Resources
needed for
effective
implementation
of the policy
Recommendations
Literature
Festival
The event
must reach to
the large
audience.
The literature festival
must reach to the
large audiences as
various famous
people and writers
will be joining the
sessions.
A good internet
connection so
that all the
participating
members can
join in the event.
Also a large
platform where
the event could
be hold.
To make the event
successful it is very
necessary to plan all
the sub events in a line
so that there can be no
confusion.
Registration
of audience
The people who want
to be a part of this
event can register
themselves so that the
arrangements can be
made accordingly.
To make it
effective, the
company can
open the
registration a
month before the
happening of
event.
The server should be
strong so that the
people can register to
the event without any
technical problem.
Wedding Setting dates
of all the
programs
In a wedding there
are a lot of pre
weddings programs.
The proper dates
must be decided for
them and also must
get communicated to
the wedding
attendees so that they
can join the online
A strong online
platform so that
the guests can
join the wedding.
It is recommendable to
the organising party to
communicate the time
and dates for wedding
programs so that the
guests can join the
same at time.

event. Due to Covid
the norms for
wedding has changed
a lot. Therefore now
the guests are only
can attend the
wedding through
online.
Implementation of the plans can be through
Sort out group: The organization ought to likewise oversee and put together the group
according to the occasion. It very well may be necessity of individuals in term of number and
they way or methodology which is considered by them to play out their designated jobs and
duties. For instance, if the organization put together a wedding capacity them it will arrange
distinctive group, for example, wedding organizer, providing food and promoting group and so
on
Set up financial plan: The administration of the organization ought to likewise plan a spending
plan so all the exercises of a capacity can be acted in legitimate manner. It is one of the
fundamental piece of preparation an occasion. So the administration of the association should
configuration financial plan by isolating all the exercises of capacity like setting, food, diversion,
stylistic theme, staff, promoting, advancements and a lot more that help in viable execution of an
occasion.
Make an Event ground breaking strategy: It is a factor that ought to likewise be considered by
the organization of occasion the board organization. At the hour of making occasion all-inclusive
strategy the organization will guarantee each perspective remaining parts on target and
concocting it simpler to facilitate with volunteers and occasion advisory groups individuals.
Community ought to consider various perspectives in its ground breaking strategy, for example,
scene, calculated, diversion exercises, enlistment, support and volunteer administration and so on
(Roscoe and et al., 2020).
Set the date-The administration of the individual organization likewise consider time length
factor in its occasion method with the goal that they can viably deal with the capacities exercises
according to time.
Book the venue: This consider various perspectives like openness, size, stopping, protection and
so on with the goal that the setting, where organisation organise an occasion, according to the
capacity or offer all the offices to individuals who take an interest in the occasion.
Recognize providers and backers: It is vital factor that is considered in occasion method to
perform it in well way. Providers and supporters are critical to offer required things that are
required in a particular occasion.
Make an exposure plan-This component is fundamental for the advancement of the occasion
plan and for this the organization can utilize page declaration, web-based media, email, press and

media associations and written word. So the firm can said to thank to those patrons and people
who make their commitment in effectively fruition of occasion (Todd, Leask and Ensor 2017).
CONCLUSION
This has been finished up for the previous characterize data that occasion arranging and
the executives is a movement of viable organization of occasion performing interaction and
methodology. Online media, client criticism and others are a few sources that help in client and
statistical surveying. Key standard of occasion arranging are useful for occasion the board and
improvement. With the assistance of viable methodology of occasion association an organization
can lead a scope of capacities without confronting any sort of dangers.

REFERENCES
Books and Journals
Chen, H.Y., Das, A. and Ivanov, D., 2019. Building resilience and managing post-disruption
supply chain recovery: Lessons from the information and communication technology
industry. International Journal of Information Management, 49, pp.330-342.
Law, C.H.C., 2019. Managing Enterprise Resource Planning Adoption and Business Processes:
A Holistic Approach. Cambridge Scholars Publishing.
Mehryar, S. and Surminski, S., 2020. The role of national laws in managing flood risk and
increasing future flood resilience. Grantham Research Institute on Climate Change and
the Environment.
Rodrigues, F., Markou, I. and Pereira, F.C., 2019. Combining time-series and textual data for
taxi demand prediction in event areas: A deep learning approach. Information
Fusion, 49, pp.120-129.
Dunk, R.A., 2020. The importance of planning and subject knowledge in managing
pupil behaviour. Behaviour Management: An Essential Guide for Student and Newly
Qualified Teachers.
Roscoe, S., and et al., 2020. Managing supply chain uncertainty arising from geopolitical
disruptions: evidence from the pharmaceutical industry and brexit. International
Journal of Operations & Production Management.
Todd, L., Leask, A. and Ensor, J., 2017. Understanding primary stakeholders' multiple roles in
hallmark event tourism management. Tourism management, 59, pp.494-509.