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MRK335 – Sales and Relationship Management

   

Added on  2022-08-23

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MRK335 – SALES & RELATIONSHIP MANAGEMENT – WRITTEN
ASSIGNMENT #1
In the second half of this course you will prepare and present a B2B Sales Presentation.
The first step is to choose a product for your presentation.
IDENTIFYING A PRODUCT TO USE
As you think about what product or service to choose, here are some requirements to
keep in mind:
1. Choose a product that you have a personal interest in!
2. The product must be directly relevant to the Tourism / Hospitality Industry:
Something that could be used by a Tourism / Hospitality company or
service provider in Canada in its business operation
A specific travel agency, tour operator, airline, hotel or restaurant chain,
cruise line, resort operator, tourism bureau, etc. operating in Canada
3. The product is currently marketed and available for purchase in Canada by a
known producer / distributor / retailer.
4. Lots of information about it is available locally and/or online.
I will expect you to have a thorough knowledge of the item you are selling.
PRODUCT APPROVAL
Your product selection is subject to approval by the professor.
Once you have identified the product you want to use, check the Wiki on
Blackboard to make sure there is not a product too similar to it.
Update the Wiki to secure it.
I will update the Wiki to approve your choice or
provide feedback if I have concerns.
HOW TO SUBMIT YOUR WORK
Complete the required information in the form below, save it as a .PDF and submit
it in the designated area of My.Seneca.
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MRK335 – Sales and Relationship Management_1

SALES PLAN
Sales Associate: Name_Surname, Sales Representative
Full name of your
product:
Coconut fibre and oils based cleansing towels
Model number (if applicable): none
Brief description of
the product:
It is a moist towel that would be used for allowing the consumers
to clean themselves, in an eco-frieldly manner
Full name, address &
web site URL of the
company:
(Also include URL for
the product, if
available.)
Acure Organics
Better Planet Brands, 1535 SE 17th Street, Suite 107, Fort
Lauderdale, FL 33316
https://acure.com/
Product Overview
Features Benefits
1. bio-degradable polutant free
2. no carbon footprint no carbon release in atmosphere
3. made from organic materials less use of synthetic material
4. essential oils good for skin (Bruning et al., 2017)
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MRK335 – Sales and Relationship Management_2

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