Impact of E Commerce and Marketing Planning on M&S

M&S MARKETING
PLAN

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
A) Impact of E Commerce and marketing planning of macro environment...............................1
B)Marketing plan.........................................................................................................................2
C) Marketing mix........................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is an essential process that influences people to purchase products and services
of specific company in comparison with other competitors in the market. Marks and Spencer is a
British Multinational firm that is specialised in selling standard and high quality products such as
clothing, food and home products (San Román, del Pilar and Morales Mediano, 2020). This
report explains about various impact of macro environment on Ecommerce and marketing plan.
It also has a marketing plan and marketing mix strategy that firm has used to influence people.
A) Impact of E Commerce and marketing planning of macro environment
There are a lot of impact of the macro environment on the E Commerce and marketing
planning of the company which have to be analyzed by the companies before they make their
decisions. Due to Brexit in United Kingdom Marks & Spencer’s had to make decisions
accordingly so that the market share which they had lost in European does not affect the
company much. Making a profit margin is a very important factor for the company which is why
the company has to understand the external factors which can affect the company and the
company must be ready to avoid the troubles of them so that the company can function
effectively and smoothly (Piercy, 2016). There is a need of transparency which is required from
the company’s side on the online sites which is a great advantage for the company which can
attract a lot of customers. Online stores have no boundaries and reaching out to the customers is
also easy which can be a great advantage for the company. The competition has also increased
online but the company has a strong brand name and market share that is why it is not going to
be difficult for the company to function online. There have to be good relationship with the
employees and customers of the company so that there are better decisions which can be made
for the company which is going to help the company to grow. The impact of the economy of the
country can impact the company’s revenue and the pricing of the company’s products will also
change which is why the company will have to consider all the factors of the company so that
they can have an effective market share and a higher revenue generation for themselves.
The company has to plan accordingly because there are plans which are taken by the
company but till they will not know the external factors so that they can improve accordingly.
There are laws in few countries for the wages which are supposed to be paid to the employees
per hour which have to be followed but the company might not make enough revenue to pay
which is why handling the external factors in the company is important. The productivity of the
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