M&S Marketing Plan

M&S Marketing Plan
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
A) Macro Environment Analysis of Marks and Spencer.............................................................3
B) Marketing plan........................................................................................................................5
C) Justification of value generated by marketing plan through implementation of marketing
mix of M&S.................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCE................................................................................................................................10
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INTRODUCTION
Marketing is one of the important activities of organisation that helps in enhancing sales
volume and profitability of firm by influencing large number of customers to make purchase of
particular products to satisfy their needs. Marketer analysis and evaluates various external and
internal environment that may affect on marketing strategies of company. This report is about
Marks and Spencer that is operating is business in UK with number of operation across
worldwide to meet needs of different individual staying across nation. It evaluates various macro
environmental factors from perspective of Ecommerce impact on marketing planning of Marks
and Spencer. Report has also use SOSTAC model to prepare effective marketing plan so that
company can easily launch delicious food products. It has also explained about effective
marketing mix strategies of M&S that will promote growth and expansion of firm.
A) Macro Environment Analysis of Marks and Spencer
The macro environment of Marks and Spencer’s e-commerce operations can be done by
performing the PESTLE analysis for its online operations, which detail the various political
economical, social, technological, legal and environmental factors that can influence and have an
impact on their digital operations with regards to their marketing strategy. The PESTLE analysis
for ecommerce operations of Marks and Spencer is as follows:
Political Factors: There are numerous political factors that can influence the operations of
Marks and Spencer’s online operations. The most prominent of political factors that can have a
significant impact on all operations of Marks and Spencer in addition to their ecommerce
operations is that of Brexit. Though the exact changes to government mandated policies and laws
post Brexit still aren’t made clear to the public and are contentiously debated upon by analysts
and economists, when implemented they are going to have a massive impact on the international
trading operations of Marks and Spencer (Racz and et.al., 2018). Post Brexit laws will be more
transparent and clear as opposed to the current complex and opaque laws, easing the trading
operations and efforts of Marks and Spencer, which will also have a positive impact on Marks
and Spencer’s ecommerce operations, allowing Marks and Spencer’s marketing strategy to
include additional international goods and services increasing their attractiveness in consumer’s
perceptions.
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