Talent Strategies for Attracting and Retaining Employees - A Case Study on Starbucks

This presentation explores talent management strategies used by companies, with a focus on Starbucks. It aims to understand the effectiveness and importance of talent management and evaluate the best strategies for attracting and retaining employees. The presentation includes a project management plan, small-scale research, questionnaire findings, and recommendations for Starbucks. The findings highlight the benefits of talent management, its positive influence on success and performance, and the best strategic approaches for attracting and retaining talented employees.

Unit 6: Managing a
Successful Business
Project
(Project Topic: What talent strategies do the
best companies use to attract and retain
people?. A case study on Starbucks
)

Introduction
The current presentation is based on theme of talent management which is an
integral and most important part of every orgnisation comprises of hiring and
retaining most talented employees along with continuously improving there
skills and competencies level. The selected organisation for current
assignment is Starbucks which is a well known American multinational chain
of coffeehouses and roastery reserves having its main headquartered in
Seattle, Washington.

Aim and objectives
The main aim of current investigation is, “To understand the
effectiveness and importance of talent management along with evaluating
best talent strategies to attract and retain people”. A Research project on
Starbucks company.
Objectives
 To study the concept of talent management within organisation along with
its importance.

Project management plan
The various key aspects of project management plan in relation to
current investigation are provided below:
Following budget is reflecting estimated cost of current project.
Particulars Amount
Promotion expenses £80
Cost incurred in technology £100
Other Expenses £90
Total Cost £370

Continue ….
Risk- Lack of time and insufficient resources are main risk
and obstacles faced during current investigation that hinders
its performance and efficiency level.
Communication- Online mode of communication are used
for better transferring and sharing of information to remove
chances of chaos and confusion.

Work Breakdown Structure

Gantt Chart

Small scale research
Discussion about the research methods and sources for collection of data is
provided below which are applied by researcher for undertaking current
investigation.
Research method- It is basically of two type that consist of quantitative and
qualitative research method. Use of quantitative is mainly made to collect
data in numeric forms thus, lead to better presentation of fact. On the other
hand, qualitative is associated with conducting research work in depth thus,
it seems more suitable and viable for current investigation to get better
perspective and view point of respondents

Questionnaire
Questionnaire
Q1) Do you having any awareness about the concept of talent management?
a) Yes
b) No
c) Neutral
Q2) What can be the main benefits of talent management for Starbucks coffee chain?
a) Retention of top talents
b) Better development of employees
c) Hiring of quality manpower
d) Improved competitive strength
Q3) What the influence is lead by effective talent management on the level of success and performance of The Starbucks?
a) Positive
b) Negative
c) No influence
Q4) What could be the best strategic approach for talent management that ensures and leads to better attraction and retention of talented employees?
a) Smart hiring strategies
b) Employee engagement
c) Acquire effective leadership
d) Regular training and development
Q5) Any further recommendation for Starbucks to have better strategic approach for talent management?

Presentation of findings and analysis of
data
Theme 1: Awareness about the concept of talent management
Q1) Do you having any awareness about the concept of talent
management?
Frequency
a) Yes 16
b) No 1
c) Neutral 3
16
1 3
Frequency
a) Yes
b) No
c) Neutral

Continue …
Theme 2: Main benefits of talent management for Starbucks
coffee chain
Q2) What can be the main benefits of talent management
for Starbucks coffee chain?
Frequency
a) Retention of top talents 6
b) Better development of employees 4
c) Hiring of quality manpower 7
d) Improved competitive strength 3
6
4
7
3
Frequency
a)
Retention
of top
talents
b) Better
developme
nt of
employees
c) Hiring of
quality
manpower
d) Improved
competitive
strength

Continue…
Theme 3: Influence lead by effective talent management on
the level of success and performance of The Starbucks
Q3) What the influence is lead by effective talent
management on the level of success and performance of
The Starbucks?
Frequency
a) Positive 17
b) Negative 1
c) No influence 2
17
1 2
Frequency
a) Positive
b)
Negative
c) No
influence

Continue ….
Theme 4: Best strategic approach for talent management that
ensures and leads to better attraction and retention of talented
employees
Q4) What could be the best strategic approach for talent
management that ensures and leads to better attraction and
retention of talented employees?
Frequency
a) Smart hiring strategies 5
b) Employee engagement 4
c) Acquire effective leadership 5
d) Regular training and development 6
Frequency
a) Smart
hiring
strategies
b)
Employee
engageme
nt
c) Acquire
effective
leadership
d) Regular
training
and
developm
ent

Communication of appropriate
recommendations
On the basis of current investigation following recommendation can be
made for Starbucks to have better strategic approach for talent
management in order to attract and retain its talented employees:
Providing an enormous level of growth platforms to employees would
help Starbucks to obtain higher level of satisfaction and employee
engagement which enhance their proficiency ratio and improve
management of talent.

Continue ….
For effective and regular communication and sharing of information
use of online modes of communication would be made which
comprises of use of e-mail, social media and other digital platforms.
Formal lines of communication can be adopted to gather information
and transfer relevant data to shareholders of Starbucks which includes
its employees, directors, managers and other associated parties.

Reflection on the value of undertaking
I had taken all the steps and strategies for complementing this research project in
effective manner for which various tools which were obtained by me. Moreover,
for gathering data I had made use of primary and secondary source which assist
me to obtain relevant information regarding topic of talent management along
with enhancing my capability to acquire cognition of existing topic. Further, this
research work had also assist me to enrich my potentiality or skill in to lead out
personal development and a better understanding which help me to produce
authentic report in future.

Conclusion
On the basis of above investigation a conclusion can be made that that
talent management assist company to cope up with all emerging
challenges by adopting innovative ideas or technologies for acquiring
better competitive strength within existing marketplace. Further, it has
been also analysed that positive influence is lead by effective talent
management on the level of success and performance of a company.

REFERENCES
Barzelay, M., 2019. Managing international cooperation projects for organizational
capacity-building: a design-focused case study of the Egypt-Japan University of
Science and Technology. In Public Management as a Design-Oriented Professional
Discipline. Edward Elgar Publishing.
Chapman, R. J., 2019. Exploring the value of risk management for projects: improving
capability through the deployment of a maturity model. IEEE Engineering
Management Review. 47(1). pp.126-143.
Islam, R., 2019. Managing outsourcing and shared services projects in accounting and
finance sector (Doctoral dissertation, University of Salford).

Thank you !!!!