Digital Leadership in the E-commerce and Cloud Computing Industry

MSc Accounting and Finance

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................6
TASK 3............................................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Digital leadership is considered to be as a strategic framework which in turn mainly focuses
on using digital assets of the company in order to achieve higher operational and business goals
in a systematic and efficient manner (Paprocki, 2017). Digital leadership is very useful in
addressing at both individual and organizational levels. This study will highlight on critically
evaluating how e-commerce and cloud computing industry adapt to Industry 4.0. This study also
critically examine case study in relation with strategic digital capabilities. Furthermore, this
report will focus on critically applying models, theories and frameworks in order to discuss role
of digital leaders in relation with the particular industry.
Amazon is one of the leading American multinational technology company which tends
to mainly focus on cloud computing, digital streaming, e-commerce, artificial intelligence, etc.
Amazon company was founded in the year 1994 by Jeff Bezos. Amazon web service is
considered to be on secured cloud service platform which intends to focus on offering database
storage, computing power, content delivery, etc.
TASK 1
This report is mainly covered with the matter related to the discussion of the amazon
company and its cloud services which is provided to users on their demands. As due to changes
in time, the impact of digital technology is higher and thus resulting in increasing in demand of
the services which can be availed through internet (Pham, Lim and Tan, 2018). Amazon
company is considered to be one of the big fourth tech companies after the most gaining
companies such as google, apple, Facebook. Due to bringing the innovative ideas at work place,
they are dealing in providing the high tech system or clouding computation to their user in form
of amazon web services.
Thus, in relation to industry 4.0 it refers to the automatic things which does not require
any involvement of the human and data can be transferred through internet of things or any cyber
physical systems in which the mechanism is installed to manage or control the information in
better way (Ashalatha and Agarkhed, 2015). They also deal in services related to cloud
computing in which on demand services are provided to customer and they had to pay on the
bases of the demanding services. Thus, industry 4.0 is the fourth industrial resolution which is
adapted by amazon company in relation to building strong connectivity with the customer and
also tracking the latest trends which is emerging in market. In such manner Industry 4.0 is

considered to be one of the smart factory which carries the smart manufacturing and also dealing
in using the cyber process to monitor the physicals activity to provide better results (Yang,
2018).
Cloud computing systems
In case of amazon company they adapted the industry 4.0 in respect of focusing more on
providing the smart digital technologies to deal in matter globally and undertake big data to
manage the working of the company in right manner. As due to changes in market trends,
industry 4.0 helps in storing the large number of data on cloud computing systems. This is one
type of tools which is undertaken by amazon company in relation to storing larger number of
customer information or also company details or any type of data which in highly secured. As to
use this information is not easy for any staff of amazon company as they are restricted and access
is given to only limited persons (Oliveira, Squicciarini and Lin, 2016). As it is easy to buy the
cloud storages to secured the information of the company but to use such system, it carries the
skilled and trained person to handle the procedure in better way. As it is necessary that the
person which are handling such system must carry adequate knowledges and experiences in
particular field. Thus, in such manner amazon apply the industry 4.0 services in relation to
securing the data of the company and customers through using the cloud computing systems.
Thus, data are stored in the form of hardware and software to deliver the services in form
of internet. As in relation to know any information about the company working, the user had to
take the access to user such sites or also take permission from the company regarding availing
such services (Ray, Dash and De, 2019). As this types of security is carried under the cloud
computing which secured the customer information fro-m hackers. It is examined that cloud
computing uses the multiple services such as data backups, resources availability, customer
details, company investors details and also the cost which is incurred in relation to managing the
overall activity.
Security of the cloud computing systems:
In context of amazon web services, the data are secured and managed by the expertise
person which is appointed by the Amazon company in relation to securing the company
information. As the security is necessary for the customers and company in relation to
maintaining the reputation of the business in market for longer time period. The issues is raised
regarding not having clear visibility of the data or also the information which is not accurate and