Amazon Prime Air: Critical Analysis and Recommendations

PROPOSAL

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background of the organization and description of situation......................................................1
Relevant literature associated with the topic...............................................................................2
Complete critical analysis regarding product, service and the process.......................................3
Forward recommendation with effective justification. ...............................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Innovation and enterprise is considered to be as a key relevant measure or practice to
effectively identify the positive change within the enterprise environment which eventually leads
to higher operational goals and efficiency. This study mainly focuses on the key background of
organization as well as the description of the products and services. This study focuses on
identifying the strengths and any shortcoming related with the products or services. Furthermore,
critical analysis regarding product, service and the process of the product is taken into
consideration. Moreover, appropriate degree of recommendation with effective justification is
ensured. The present study will focus on Amazon company which is an American multinational
company. Amazon mainly focuses on the cloud computing, digital streaming, artificial
intelligence, and e- commerce.
MAIN BODY
Background of the organization and description of situation.
Amazon company is an American multinational company which mainly focuses on the
cloud computing, artificial intelligence, digital streaming and e- commerce. It is considered to be
one of the top companies in information technology. This company was founded in the year 1994
by Jeff Bezoz. This company is headquartered in Seattle, Washington. The key products of the
Amazon company is Echo, Fire TV, Fire Tablet, Kindle, Fire OS and the key services of the
Amazon mainly includes Amazon.com, Amazon prime, Amazon Alexa, Amazon appstore,
Amazon music, Amazon prime air, Amazon web services and Amazon prime video.
Prime Air is referred to as drone delivery service which in turn has been developed by the
Amazon company. The service which focuses on delivering package that is up to five pound and
is delivered in 30 minutes or even less using small drones. the company FAA OK's Prime Air is
used in order to launch one of the long awaited drone delivery services (Eid, 2016). This drone
delivery service mainly use drones in order to autonomously fly the packages to the customers.
This helps in safely delivering the product within the period of 30 minutes or even less from the
time of ordering. The delivery radius must be within 10 mile or 16 km radius. The order must
weigh less than 5 pounds and must also be small enough in order to fit within the Cargo box
which the craft will carry.
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