This document provides a SWOT analysis for Company X, a fast food restaurant chain. It discusses the company's strengths, weaknesses, opportunities, and threats in the market.
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MT140 - Unit 2 Assignment Template [TITLE PAGE] Student Name Purdue University Global Course - Instructor Date SWOT Analysis for “Company X”
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MT140 - Unit 2 Assignment Template COMPANY OVERVIEW Taco Bell is an American Chain of Fast Food restaurant which is established in Irvine, California. Yum! Is the subsidiary brand of the company which also has a high brand image. The restaurants provide a variety of Mexican inspired foods that includes the tacos, burritos, quesadillas, nachos and many other special items. Taco Bell serves the 2 billion customers by establishing the 7072 restaurants and more than 93 per cent of which are owned and operated by independent franchisees and licensees (Taco Bell, 2018a). Earlier, it was a street food café but adopting the new recipes to bake the Taco, helps it to expand the business at a different location across America. The company opened a large number of stores, and franchises to reach the consumers. Subsidiaries companies also help the company to reach the consumers (Taco Bell, 2018b). SWOT ANALYSIS STRENGTHSWEAKNESSES The company has high brand image in the market with the high brand loyalty. Human resources are the main asset of the company. The company has more than 17000 people as employees who help the The behavior of consumer is fluctuated with the passage of time The company delivers the fast food product which is harmful for the
MT140 - Unit 2 Assignment Template organization (Taco Bell, 2018). The unique selling proposition is the another strength of the company More than 30 countries have Taco outlets (Taco Bell, 2018a). human being Increasing the demand of health conscious consumers is a threat for the company (Reference for business, 2018). The company operates in highly competitive market of fast food OPPORTUNITIESTHREATS The company can expand the business at the international level by adopting the expansion strategy as it has high brand image in the market. Cultural differences are also threat for the company in terms of income, taste and languages. Increasing awareness of public towards the health conscious consumers are increases day by day due to the chances of banned the fast
MT140 - Unit 2 Assignment Template It is observed that the demand of consumers is shifting towards the online services. the company can grab the market share of online platform to increases The company introduces the new flavors and variety of fast food products in order to satisfy the large number of consumer who have different demand regarding the product Using the advance technology to promote the product the taco to attain the objective of the company. food by government is also increases. The company has high threat of competitors such as KFC, Dominos, McDonalds, Pizza Hut, Subway and many others (Owler, 2018). Taco introduces the new menu with the name of Dollar Cravings by replacing the old pay menu becomes the risk as it contains the high prices (Taco Bell, 2018b).
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