Museum of London: History, Structure, Objectives, Sustainability and Funding

London Museum
Report
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Table of Contents
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INTRODUCTION
Museum of London is the place for tourist help the nation of United Kingdom to generate
more revenue and it is situated in the City of London on the London wall. Structure of the
Museum design by Philip Powell and Hidalgo Moya. Museum include the large history of urban
and having more than 6 million objects (Bailey And et.al., 2015). This paper covers the content
regarding Museum of London such as brief history, structure, objectives, sustainability and
source of funding. Along with it, it includes corporate governance which required to understand
by the members of museum. In addition, this project report includes key stakeholders of the
organization and its power & interest. Along with some current issues which impact the interest
or power of stakeholders.
MAIN BODY
Overview of Museum of London
Museum of London is the tourist place where people come to experienced culture of
London with great history of UK. This museum near to Barbican Centre and a part of Barbican
complex building. Measures of London jointly controlled by City of London Corporation and the
Greater London Authority (Museum of London, 2019). Museum of London established in 1973
by the architecture of Hidalgo Moya and Philip Powell, here they follow innovative approach to
design the structure of this museum.
Director of this organization is Sharon Ament and about 700000 visitors visit museum
annually. Organization spend around 20 Million pounds for its reinvestment and it will have
completed in 2010. Museum of London is the biggest charitable institution which is funded by
various organisations. In the whole UK nation, there are almost 2500 museums where they have
to get approval for standard management in the organization. Museum of London of and
Museum of London Dockland both are part of the same group and since 2008, these museums
are jointly funded or controlled by the City of London Corporation & Greater London Authority.
But before that, they have been controlled by the Department of Culture, Media and Sport.
Strategic objectives of the Museum along with its organizational structure
There is some objective which helps the organization to perform their task and helps in
achieving business goals. Strategic objectives are discussed below:
 Main objective of Museum of London is to reach more people.
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 Make people aware about the culture or society of London.
 Stretch their thinking process in order to maximise visitors and spread awareness
about museum objects as well as increase tourism.
 Engage with every school child in order to provide them each detail about the culture
or society (Cannon-Brookes, 2015).
 Standing on their own feet through making effective strategy to make people aware
and awareness regarding museum in the world.
Organizational structure:
Board of governor develop various strategies which help the organization to fulfil their
long term as well as short term objectives (Objective or Structure of Museum of London, 2019).
In order to make all strategies successful, they have to build various committee and make sure
that activities will be performed in well manner. In the Museum of London, there are four
committees which mention below:
 Audit and Risk Management Committee
 Finance and General Purposes Committee
 Trusts and Acquisitions Committee
 Remuneration Committee
On the basis annual report, it has been identified that organisation is very close to
accomplish their objectives. In the year of 2017 & 2018, around 991000 tourists have visited the
museum and it will be increased around 5% every year. In order to fulfil their objectives
regarding reach with more people, they conduct various programs which helps in attracting
1,30,000 new visitors. Some of the trends followed by Museum of London which mention
below:
 Museum follow the trend of artificial intelligence within organizational premises
(Freestone, 2015). In order to achieve this purpose, management use robots which help
visitors to provide detailed information about museum objects and other things which
available in the museum.
 Immersive exhibitions are also a relevant to the trend and it is followed by Museum of
London in which huge artworks are displayed that attracts huge number of customers.
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