Positive and Negative Impact of a Musical Event: A Case Study on Event Management

This case study analyzes the positive and negative impact of a musical event on environment, society, and audience. It falls under the category of mega event and was organized under the title of The Script, Brisbane edition. The study uses the triple bottom line approach to evaluate the sustainability of the event. The negative impacts on environment, society, and economy are discussed, along with the positive impact of the event. The report also provides recommendations for sustainable event management.

Running head: ASSIGNMENT ON EVENT MANAGEMENT
Assignment on event management
Name of the student
Name of the University
Author note

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Table of Contents
Introduction................................................................................................................................2
Category of the event.................................................................................................................2
Impact of the event.....................................................................................................................3
Triple bottom line approach...................................................................................................3
Negative impacts on environment..........................................................................................3
Environmental....................................................................................................................3
Social..................................................................................................................................4
Economical.........................................................................................................................5
Positive impact of the event...................................................................................................5
Recommendation........................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................9

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Introduction
The study intends to give an analysis of positive as well as negative impact of a
musical event which was organized in Brisbane (Atkins et al. 2013). The event was a musical
conference that showcased the performance of a well-known music brand named The Script.
The event was organized under the title of The Script, Brisbane edition. The event not only
held in the city of Brisbane but in other cities as well. It was a prestigious event as The Script
is one of the most famous brands based in London. Within a very short time span, the brand
achieved massive response from its audience. It needs to be mentioned that the previous
study gave the overall description of the event and other related aspects of the event. The
present study continuing the discussion, sheds light on the positive and the negative impacts
that the study had on environment, society and most importantly on the audience and the
people related with it. Several aspects were covered in the discussion in regard to the positive
and negative aspects (Catherwood and Van 2012). To understand the positive and negative
impacts that the event had, triple bottom line and other principles of sustainability were used
to analyze that. Additionally, the report also identifies the possible issues and challenges and
gives suggestive measures in order to minimize the negative impacts of event management.
Category of the event
It is necessary to mention that the event falls under the category of mega event. The
musical concert was held in order to attract the attention of the people of Brisbane. The event
was night long musical concert and famous event management consultancy was hired.
Different marketing strategies were adopted in order to do to promote the event (Catherwood
and Van 2012).

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Impact of the event
Like other events, this musical also had some positive as well as negative impacts.
Firstly, the event will be analyzed from the point of principles of sustainability and the triple
bottom line approach (Getz and Getz 2012).
Triple bottom line approach
The triple bottom line approach is the method through which the sustainability can be
evaluated. In the year of 1997, Elkington introduced the approach of triple bottom line. From
then, the approach has been in the use in order to analyze the sustainability. The whole idea
behind using the framework is to maintain the sustainability (Jones and Jones 2014). The
issue of sustainability has been identified by many of the researches and the triple bottom line
approach are considered to be one of the most useful methodology to evaluate the social
environmental and financial aspects of an event that has been organized in order to address
the issues of sustainability (Sorokina 2015). The triple bottom line analysis is useful in true
sense to figure out the preventive measure for event management in future.
Negative impacts on environment
Environmental
To begin the discussion on the impacts of the event on environment, it must be
mentioned that the event was a night long musical concert. Due to its timing, the event had a
significant impact on the environment (Sorokina 2015). The high decibel sound grossly
affected the people of surrounding area because of the noise which generated from the loud
music. The old age people and the patients were mainly affected by the event (Mair and
Whitford 2013). Thus it can be said that the event caused high noise pollution. The standard
sound limit which has been directed by local civic body was not followed and the sound limit
was higher than standard level. The noise pollution not only affected the old age and patients,

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but the children especially the infants were grossly affected (Mair and Whitford 2013). As
per the records, high noise pollution causes many serious diseases like cardiovascular,
hypertension and even hearing loss.
Apart from the noise pollution, the event also had many other negative impacts on
environment that are worth mentioning. Huge natural resources were used for organizing the
event (Jones and Jones 2014). Energy power was used in the event for the entire night which
can be considered as the major exploitation of the natural resources and can have adverse
effect on the environment. One of the major points that need attention is that the place, where
the musical concert was held, is well equipped with air condition machines so that the
audiences feel comfort while enjoying the musical event (Jones and Jones 2014). It is not
undiscovered that air conditioned machines is the one of the main reason that contributes to
the cause of global warming. Thus it can be said that the sustainability of the event was not
maintained.
Social
In order to discuss the social impacts again the timing will be mentioned. As the
timing of the event was over whole night, most of the audiences found it difficult, while
returning to home after the concert is over (Matthews 2015). The center where the concert
was held in was little far from the heart of the city, so the travelling issues were there mainly
after the concert. The main negative impact of the event was that it ran throughout the whole
night. The brand The Script is famous among the young generation. Thus, the major section
of the audience was the youth generation. The night long event was not only had a bad impact
on the social culture (Mair and Whitford 2013). Most of the audiences were students;
therefore it can be easily assumed that many of them did not get the permission from their
parents, which is a negative impact of the social culture. Safety was another concern that was
identified from while the triple bottom line n analysis was applied. In the mean time, the

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study said that the. As the event was over at late night, the safety issues were there for not
only the young people but also for other audiences. The band performed rock music which
evoked strong emotional responses (Shone 2014). One of the major social impacts of the
study was that it develops social barrier between the two generations. The event had a
significant impact on the young stars.
Economical
As per the triple bottom line analysis, the economical impacts of the events are worth
mentioning. It has been already mentioned this event falls under the cultural event which is of
prestigious nature (Quinn 2013). The entire event involved a large amount of investment as
well as it generated a large amount of return from that. One of the top rated event
management agencies was hired. They not only arranged the event in the city of Brisbane but
also in other cities of the country, thus it is very evident that organizing the event involved
large amount of money. The tickets for the show were sold in high price. The event was held
in the city’s one of the well-known entertainment center. The agency partnered with some
other sponsors like Coca-cola, American express and so on. Around 2500 tickets were sold
for the event. Whole cycles of the event were able to pool a large margin of profit. Through
the event, the sponsorer brands could reach out to a large number of customer bases at the
same time use this event as a platform to interact with the customers directly (Mair and
Whitford 2013).
Positive impact of the event
It cannot be said that the event had only negative impact; rather it had some positive
impact too from the cultural front. The main purpose of the event was to the people who love
music (Shone and Parry 2011). The organizers wanted to the give the audience a lifetime
experience. It will be very right to assert that the event was able to bring the society together

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while enjoying music. In other ways, the brand also could showcase it talents before a large
number of people. The event also received media recognition as the leading media houses
covered the concert. Beside entertainment, the event was also the medium of marketing
avenue for the sponsorer brands (Shone and Parr 2011). The analysis states that the event
was successful as it was able to achieve maximum number of audience. The positive impact
of the event was evident as the audiences got the opportunity to relax from the daily hectic
life (Getz and Getz 2012). Thus it can be said that the event had significant positive impact
from the socio-cultural front.
Recommendation
The above analysis revealed that the sustainability was not maintained in the event. in
regard to that, few suggestive measures were mentioned so that the issues of challenges can
be addressed and avoided in future while organizing an event.
a. In order to maintain the sustainability, event organizers must focus on event greening,
which is mostly known as the sustainable event management should be initiated
(Sorokina 2015). The main aim of event greening is the concern to save the
environment while conserving the natural resources.
b. Event greening incorporates practices keeping the principles of sustainability in mind.
From venue to menu, everything follows the sustainable approach (Getz and Getz
2012).
c. In order to avoid the use of air-condition machines; the event can be organized in
beach side area or in an open space, so that the people can also enjoy the beauty of
nature along with music (Mair and Whitford 2013).
d. The use of the lights and must be minimum in order to conserve the power energy. In
that case, solar, water or wind energy can be use as the replacement but then also, the

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usage of the energy needs to be optimal (Rojek 2014). Another alternative can be used
by organizing the event during day time that will positively reduce the energy
consumption.
e. Safety should be topped in the priority list while organizing an event. As evident in
the above mentioned case, most of the people find it difficult while returning after the
concert was over (Mair and Whitford 2013). The safety risk even was high because
the concert ended at midnight. The event organizer must ensure that the guests do not
experience any unexpected incident.
Conclusion
Arranging an environmental friendly event is not an impossible job. However, the
challenges and difficulties are petty higher in the sustainable event management. In the era of
the green drive, event greening are gradually becoming popular with its acceptance all over
the world. Thus the sustainable event management needs the strategic planning and time, so
that a green awareness can be spread within the community. Therefore the study aims to
provide an analysis of positive as well as negative impact of a musical event which was
organized in Brisbane. The event was a musical concert that presented the performance of a
popular music brand named The Script. The event was organized under the title of The Script,
Brisbane edition and it not only held in the city of Brisbane but in other cities as well. The
event happened to be prestigious event as The Script is one of the most famous brands based
in London. The brand achieved massive response from its audience within a very short time
span. It deserves mention that the previous study stated the overall description of the event
and other related aspects of the event and the present study continuing the discussion, shed
light on the positive and the negative impacts that the musical event had on environment,
society and most importantly on the audience and the people related with it. Several aspects

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were covered in the discussion in regard to the positive and negative aspects. To understand
the positive and negative impacts that the event had, triple bottom line and the principles of
sustainability were used for the purpose of analysis. Additionally, the report also addressed
the issues and challenges of the event management and gave suggestive measures in order to
minimize the negative impacts of event management while maintaining sustainability.

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References
Atkins, M.G. and Moyer, D.S., International Business Machines Corp, 2013. Facilitating
event management and analysis within a communications environment. U.S. Patent
8,347,143.
Catherwood, D.W. and Van Kirk, R.L., 2012. The Complete Guide to Special Event
Management: Business Insights, Financial Advice, and Successful Strategies from Ernst &
Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour. John Wiley & Sons.
Getz, D. and Getz, D., 2012. Event management & event tourism.
Jones, M.L. and Jones, M., 2014. Sustainable event management: A practical guide.
Routledge.
Mair, J. and Whitford, M., 2013. An exploration of events research: event topics, themes and
emerging trends. International Journal of Event and Festival Management, 4(1), pp.6-30.
Matthews, D., 2015. Special event production: The resources. Routledge.
Quinn, B., 2013. Key concepts in event management. Sage.
Rojek, C., 2014. Global event management: A critique. Leisure Studies, 33(1), pp.32-47.
Shone, A. and Parry, B., 2011. Successful event management: A practical handbook.
Cengage Learning EMEA.
Shone, A., 2014. Successful event management(Doctoral dissertation, Univerza na
Primorskem, Fakulteta za turistične študije-Turistica).
Sorokina, N., 2015. Sustainable event management: A practical guide.

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