Financial Performance of Myer Holding Ltd: Analysis of First Half of 2018

This presentation analyzes the financial performance of Myer Holding Ltd for the first half of 2018. It covers the objectives, stakeholders, comparative analysis, problems faced, competition, and efforts of the management. The presentation concludes with a recommendation for potential investors.

Business Communication
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR’S NOTE

Introduction
The presentation shows the financial performance of Myer Holding
ltd which is engaged in retailing business in Australia. The
presentation will be depicting the performance of the company for
the first half of the year 2018 as per the annual reports published
accordingly. The presentation is to depict the capability of the
company that it can withstand and overcome any financial problems
and perform better.

Objective of the business
 Maximization of the Value of the business and the shareholders.
 Increased focus on the perspectives of the customers and
meeting the needs of the customers in terms of quality and price.
 Improving the profitability of the business and gaining long term
brand loyalty from the customers.

Stakeholders of the Business
The stakeholders are the individuals who are affected by the
activities of the business. In the of Myers Holding ltd, the important
stakeholders of the business are given below as identified from the
annual report of the company
 Customers
 Investors
 Employees

Performance of First Half
2018
The performance of the business during the first half of 2018 shows
the following developments as shown below:
 The sales of the company has declined from previous year and
the decline is of 3.6% and the sales achieved is $ 1,719.7 million
 The sales per store for business has also decreased by 3%
 The online sales of the business has increased to 48.9% which
was 48.4% in previous year.

Comparative Analysis

Profit and Loss Statement

Balance Sheet of Myers Holding
Ltd

Problem faced by Myer
Holdings
The problems which are faced by Myers Holdings ltd are discussed
below in point form:
 Low profitability of the business
 In ability to adapt to the changes which are occurring in the
market of retail
 Competitive Pressures.
 Fall in the share prices of the business over a period of five years.

Share Price Graph

Competition Faced by
Business
The main competitors of the business in the retail market is the
intense competition by the big retail industries and the business
also faces competition in the online sales area from online retail
sales giants like Amazon.

Efforts of the Management
 The focus of the management is on the overall quality, price and
perspective of the customers
 The management plans to build customer brand name and
loyalty for the retail business.
 The board of directors have hold off the interim dividend and
plans to pay final dividend at the end of the year, for the purpose
of reinvesting the same
 The online business of the company have grown tremendously
and shows prospects of more growth.

Extracts of Agenda of the
Business

Conclusion
The presentation which shows the financial performance of the
business clearly depicts that the performance of the business is not
up to the mark in the first half of the year but the same can be
changed and expectations of the shareholders can be meet
effectively. Therefore potential investors should invest in the shares
of the company

Reference
 Belousova, A.A., Gurianov, P.A., Melnichuk, A.V., Vinichenko, M.V.
and Duplij, E.V., 2016. Dividend payments and cross-country
differences in the choice of dividend. International Journal of
Economics and Financial Issues, 6(1S).
 Gamboa, A.M. and Goncalves, H.M., 2014. Customer loyalty
through social networks: Lessons from Zara on
Facebook. Business Horizons, 57(6), pp.709-717.
 Investor.myer.com.au. (2018). Myer Investor Relations. [online]
Available at: http://investor.myer.com.au/Investor-Centre/?
page=ASX-Announcements [Accessed 20 Jun. 2018].
 Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social
media. Marketing Intelligence & Planning, 32(3), pp.328-344.