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Marketing Management Assignment : Vinamilk

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Added on  2021-05-26

Marketing Management Assignment : Vinamilk

   Added on 2021-05-26

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Name: Vu Khanh HuyenClass: F13BID: F13-2741. An introduction to the Vinamilk organization management structure.Vinamilk is Vietnam's largest dairy company, which was established in 1976 as the state-owned Southern Coffee-Dairy Company. In 1993, it became the Vietnam Dairy company and in2003, the company changed legally its name to Vietnam Dairy Products Joint Stock Company. In2013, Vinamilk to be concluded in the top 500 Vietnamese biggest private organizations andglobal 2000 the world's biggest public organizations in 2018 (Vinamilk, 2021). While the global economy was impacted by COVID-19, the export revenues of Vinamilkreached nearly 2.5 trillion VND (US$105.37 million) over the first half of 2019 (Vietnamnews,2019). Vinamilk announced total revenue in the first quarter of 2020 up to VND 14.2 trillion(Vietnamnews, 2020). It can be seen that in the future, the business will be grown and moresuccessfully achieved with the right management and leadership of the company.Vinamilk's main activities are to produce and distribute condensed milk, powdered milk,soy milk, ice cream and yogurt, cheese, juice of the fruit, coffee, and other dairy products.Vinamilk products are sold to the Middle East, Cambodia, the Philippines, and Australia, forexample, powdered milk and condensed milk (Vinamilk, 2021). Vinamilk is a big company inthe Vietnamese market and also reaches the international markets. It can be seen that Vinamilkalso has a diverse organizational management structure and leadership departments.1
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Figure 1: Vinamilk's organization structure(Source: Vinamilk, 2021)Vinamilk has a tall organizational structure which can be seen in the operationaldepartments such as Planning, Finance, R&D, Sales, Marketing department work closely withthe Director as well as Chief Executive. Being a functional structure, its CEO of each functionaldepartment work closely and report directly to the Board of Directors. They are usually remindedof that connection among individuals and coordinated efforts among operating groups which arecritical for development and success.2. Definition, roles, functions, and management theories2.1 Definition 2
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Management is the organizational process that consists of strategic strategy, targets,resources management, the allocation of human and financial assets required to accomplish theobjectives, and measuring outcomes. Management often involves record and save data andinformation for future use or those within the enterprise for monitoring (Kaehler and Grundei,2019).Management is guidance about human resources within a dynamic, challengingorganization until its aims are met to the satisfaction of those served, and with great moral on thepart of those rendering the service (Lawrence, 2012).In general, based on those definitions, it can see that management all have in common isthe processes or operations that use human resources like finances tangible, HR to achieve thebusiness objectives.2.2 RolesAccording to Mintzberg (1971) there are 10 main roles of management as below:3
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