National Culture: China

National Culture: China

National culture
 National culture of a country
involves its cultural
diversity, values, views,
understanding and
stereotypes of that
particular country.
 The aim of this report is to
discuss the national culture
of China from various
models and judge how the
cultural effect has
differentiated the Chinese
employees from the rest of
the world and how
MacDonald’s can use this
culture for business.

MacDonald’s view of Chinese culture
 In Chinese market MacDonald’s needs to enter the market through franchisee
method which it applies in entering every international market
(Corporate.mcdonalds.com 2018).
 It needs to be have to be well acquainted with the organisational culture of the
employees, their preferences and their values as well as expectations
 Fast-food culture is already present hence tough to introduce western food habit
 How the customers will like or whether they will like the western food need to be
judged
 To understand the employees and customers Hall’s cross-cultural model can help
Macdonald’s.