Conservation Practices and Interpretative Techniques at Natural History Museum: A Cultural Heritage Attraction

The report discusses the conservation practices, authenticity, interpretative methods, and visitor management strategies at Natural History Museum, a cultural heritage attraction in London.

Natural History
Museum A cultural of
heritage attraction
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Conservation practice in Natural History Museum A cultural of heritage attraction.............3
Recommendation.............................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
The Natural History Museum in London is mainly a natural history Museum which duly exhibit
wide range of specimen which belongs from various forms of segment of natural history. This
Museum is among one of the three major Museum on Exhibition Road in South Kingston. In
addition to their, it has been identified that this Museum was established in the year 1881 and has
a number of collections which include , entomology, mineralogy, paleontology , and zoology.
This Museum exhibit the center of research specialization in conservation, taxonomy, and
identification (Ashworth, 2020). This Museum aware individuals of today's age with the
collection of great historical as well as a scientific value such as specimen collection by Charles
Darwin. Furthermore, it has been underlined that the natural history Museum is providing the
scientific community with historical as well as cultural specimens for their research and helps in
understanding the natural world knowledge. The present report is conducted on conservation
practices that has been undertaken by the natural history museum. His report also include the
extent to which the natural history Museum is authentic. In addition to the report includes
significant discussion upon interpretative creative techniques and methods that has been
undertaken by the respective museum, along with digital management practices that have been
newly adopted by them. Furthermore, the basis of management in the respective museum along
with significant recommendation practice is being included in this report.
MAIN BODY
Natural History Museum A cultural of heritage attraction
The Natural History Museum in London houses is one of the main world’s and life
sciences range on the planet. In addition to this, it has been evaluated that, consistently approx. 5
million individuals visit the tremendous more than 80 million example assortment which is duly
spent several worth traverses billions of years of proof of developing planet. Furthermore, it has
been underlined that the Natural History Museum has decided to rethink themselves and their
effect on society through logical and specialized advances, subsequently, they are aiming
towards making 'key commitments to science and increasing awareness among individuals to
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take part in another time of revelation. It has been evaluated that, it is one of the most visited
places of interest in London and there are more than a couple of insider facts to be uncovered in
the lobbies of the Natural History Museum. This heritage is one of the most visited attraction
centers in London, the United Kingdom which is effectively influencing a large number of
visitors at a continuous rate.
Conservation practice in Natural History Museum A cultural of heritage attraction
Conversation practices are playing important role in making significant measures to reduce the
negative impact on cultural heritage. With the help of conversation practices strengthening of
significant heritage value as well as messages can be undertaken effectively. It is the
responsibility of every individual to take care of heritage and duly promote positivity without
undertaking destructive actions (Campbell and Denzer, 2020). It has been identified that in terms
with Natural History Museum this museum is duly undertaking conservation practices by
allowing the underlying asset a study of objects from its collections. Along with it has been
underlined that significant conservation efforts have been duly undertaken to work on managing
specimens. Along with this proper restoration as well as repair of museum objects undertaking
the use of remittance technique as well as cutting edge preventative is being undertaken to duly
conserve museum specimens. Furthermore, it has been identified that the significant
conservation practice in Natural History Museum which is a culture of Heritage attraction is
being undertaken in the terms of the international as well as staff lecture on conservation
techniques. Different type of technical support, as well as advice, is being undertaken.
Furthermore, it has been underlined that specialist treatment is being utilized in terms of their
treatment parallel. Along with this, it has been identified that several specialist conservation
equipments to maintain laboratories is being undertaken. Thus according to the above-mentioned
analysis, it has been identified that the Natural History Museum is a culture of Heritage attraction
and inclusive of the world's cultural biological, and environmental history. In this, it is essential
to understand to duly preserve this cultural heritage in which several strategies are being
undertaken which are acting as efficient conservation practices. However, in this, it has been
identified that it is essential and responsible behavior of the national to prevent and care Museum
diverse collection and provide better protection to them, to make sure that conditions are safer
for collection. It has been identified that the National Historical Museum is undertaking the use
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of traditional methods to conserve. In this, they need to undertake conservation practices along
with the help of databases and digitalization, as this will not only help them to conduct
operations efficiently but will also help them to manage work in the adverse situation in an
effective manner. It has been identified that this site is really sensitive as it is inclusive of a wide
range of specimens for various segments of online history.
How authentic the Natural History Museum A cultural of heritage attraction is
The authenticity of cultural heritage means seeing the most stressful characters, reflecting
and embodying the cultural heritage value of a particular place or attraction. Furthermore, it has
been identified that in terms of the authenticity of heritage tourism mainly reflects additional
culture as well as origin which truly reflects a sense of genuineness and realization (Cleere,
2020). It plays a very important role in heritage, as this concept is associated with honesty as
well as sincerity. This is relating to heritage in context with Natural History Museum, London it
has been identified that this is authentic to a greater extent, as it mainly includes a wide range of
specimens which is from several segments of natural history. Furthermore, it has been underlined
that the Natural History Museum is mainly a scientific institution along with the natural history
collection that is inclusive of historical as well as current records of animals, ecosystems, plants,
fungi, and more. The main reason behind authenticity is that it offers a scientific community
historical as well as current specific equations along with their research.
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Figure 1Natural History Museum
Source: https://www.afar.com/places/natural-history-museum-london
This helps in improving the understanding and knowledge of an individual in today's
business world to understand the natural world effectively. Furthermore, it has been underlined
that the natural history Museum significantly includes the collection of exotic specimens of
natural history which is associated with sincerity and honesty which is one of the most important
elements of authenticity in heritage. Thus from the above-mentioned analysis, it has been
identified that the Natural History Museum which is a culture of Heritage attraction is authentic.
Interpretative methods and techniques which Natural History Museum A cultural of heritage
attraction uses to present its story
The Natural History Museum which is a culture of heritage attractions is undertaking
advantage of the interpretative method as well as techniques and uses them to present stories in
effective manner. In this they are taking advantage of building partnerships and undertaking use
of creative Museum marketing ideas in order to attract more number of visitors (Fang, 2020). It
has been identified that they are also after taking advantage of building partnerships in which
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they are taking help of core marketing campaign as well as sponsored events undertaking,
creative partnership opportunities to attract visitors. With the help of these methods Natural
History Museum is presenting their story in a well-defined and effective manner.
Visitor management
Historical monuments are the center of cultural tourism for several years. Natural History
Museum heritage site is continuously becoming popular due to several factors such as global
communication as well as easy travel possibilities. It has been identified that tourism is mainly
related to the economy as well as their contribution to the local economy and cultural heritage.
This fact is mainly undeniable (Fazzi and Lasagabaster, 2021). While on the other hand it has
been identified that there is significant tourism management practice is being undertaken to
enhance awareness and promote Natural History Museum. However, this brings many problems
along with it, as with the increase in the number of visitors impact is becoming the global
problem. An increase in several visitors is directly impacting directly and indirectly. In this, it
has been underlined that a higher number of visitors impact in three subgroups which is
environmental damage, mechanical damage as well as intentional damage.
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Figure 2Number of visits to the Natural History Museum (South Kensington) in the United
Kingdom (UK) from 2010 to 2020, (in 1,000s)
Source: https://www.statista.com/statistics/582917/natural-history-museum-visitor-numbers-
united-kingdom-uk/
It has been evaluated that as per the association of leading visitor attractions (ALVA) reports that
its individuals' guest figures for 2018 uncovering the Natural History Museum saw a 17.2%
significant increase in visits to 5,226,320, making it the fourth most-visited fascination in the
UK. This states that they have undertaken the role of managing visitors in a well-defined and
effective manner. In addition to this, it has been underlined that these incredible figures of
visitors are recognition for Hope the whale and Dippy the diplodocus! In South Kensington, the
returning of terrific fundamental entry and beautifully reimagined Hinze Hall in which Hope, 25-
metre blue whale skeleton plunges from the ceiling in their millions have drawn in guests in their
millions. With new day-by-day participation records broken multiple times during 2018, we
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attempted to convey diminished lining times on occupied days. 2018 was a record-breaking year
for the Museum which partook in its most active ever December with more than 416,000 guests
a 10 percent increment in 2017. In addition to this, it has been underlined that the Museum
recorded three of the most active days in its set of experiences which as just under 28,000 guests
on 30 December (27,964), 27,154 guests on 6 October and 26, 735 guests on 29 December.
Furthermore, it has been identified that the show of the Museum's incredibly famous
photography presentation Wildlife Photographer of the Year has as of now been seen by north of
90,000 guests is as yet open for an additional four months (Harrison, 2020). This is as of now an
increment of 23% in guests contrasted with the earlier year's display. The Museum's widely
praised Life in the Dark display which opened in July 2018 and shut-in February 2019 was seen
by north of 106,000 guests. All these figures and reports state that visitors management is being
duly managed in Natural History Museum A cultural of heritage attraction in a well defined and
effective manner. In addition to this, it has been underlined that the Natural History Museum is
one of the world's most noteworthy assets for reference, examination, and data on the common
habitat, guardians of a 70 million specimen assortment of living species, fossils, and minerals, a
force to be counted with of logical exploration, a foundation for motivation and imagination that
yearly invites a huge number of researchers and guests (Oliva and Lazzeretti, 2020). Along with
this, it has been identified that the Natural History Museum is a famous British establishment and
a centerpiece of the country's legacy. In this, with the help of the effective form of visitors
management Natural History Museum ensure spreading awareness of the attractions and is
influencing large of visitors in a well defined and effective manner.
However, on the contrary it has been identified that historical monuments, as well as sites
like national or exposed to many effects throughout time because of the number of reasons in last
few decades, it has been identified that this monument is under threat of visitor impact in
associated to damage which is because of high visitors number. Furthermore, as per the
ecological theory to conservation practise it has been evaluated that evidence-based conservation
and the importance of ecological measurements. It is essential to manage site in effective
manner. In this, it is essential to undertake a sustainable visitor management planning process to
make a reduction in visitors impact and reduce the risk associated with architectural heritage.
Basis of management in Natural History Museum A cultural of heritage attraction
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It has been evaluated that Nothing identified that there is a queue system in the national
history Museum. In this the entrance line usually move fast. It has been identified that the entry
is free and individual is not need to buy a ticket. However, there can be an impulsively long
queue. Natural History Museum is operating under some form of governing body in order to
manage National history Museum undertaken of general policy is being undertaken in order to
make sure that all the responsibilities is being managed in a well defined and effective manner,
with the help of systematic procedure management of Museum is being duly managed (Peck,
2021).
Recommendation
From the above mentioned analysis it has been identified that it is essential for natural
history museum to manage and undertake use of more interpretative methods and techniques to
present their story. In this they are significantly recommended to embrace smart-phone culture
and undertake advantage of digitalization in order to encourage visitors. In addition to this
museum is also recommended to encourage visitors to get social which will help in handling
large base of in visitors portion. Furthermore, natural history Museum is recommended to duly
leverage local influences as well as publishers and emphasize more upon social media ads rather
than traditional promotional tools in order to reach new audience and provide them information
(Sabaj, 2020). Along with this in order to undertake more effective conservation methods
museum is recommended to undertake use of development of new laser methods for cleaning
museum specimen. This significantly help them to manage their operations in effective manner.
Thus, from the above-mentioned analysis it has been identified that it is essential for natural
history museum to emphasize upon recommend measures in order to undertake roles and
responsibilities in effective manner. As per the academic impression it has been identified that
this attraction site is very well authentic and they undertake mainly more traditional methods and
techniques to present their story. With the help of good visitor management there is no queuing
system however due to significant increase in visitors there is negative impact upon environment
and site. In this they are recommended to undertake use of most sustainable approach and
undertake use of digitalization in order to significantly reduce increasing visitors impact on site.
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REFERENCES
Books and Journals
Ashworth, G.J., 2020. Heritage in ritual and identity. In Ritual, heritage and identity (pp. 19-38).
Routledge India.
Campbell, P.D. and Denzer, W., 2020. Annotated catalogue of chameleon types in the collection
of the Natural History Museum, UK (NHMUK)(Reptilia: Squamata:
Chamaeleonidae). Zootaxa, 4742(3), pp.481-500.
Cleere, H. ed., 2020. Archaeological Heritage Management. Routledge.
de-Miguel-Molina, M., 2020. Visiting dark murals: An ethnographic approach to the
sustainability of heritage. Sustainability, 12(2), p.677.
Fang, W.T., 2020. Cultural tourism. In Tourism in emerging economies (pp. 75-101). Springer,
Singapore.
Fazzi, F. and Lasagabaster, D., 2021. Learning beyond the classroom: students’ attitudes towards
the integration of CLIL and museum-based pedagogies. Innovation in Language
Learning and Teaching, 15(2), pp.156-168.
Harrison, R., 2020. Heritage futures: comparative approaches to natural and cultural heritage
practices. UCL press.
Killen, H., Soul, L. and Barclay, R., 2021. Merging Teacher Professional Development with
Designing Curriculum Incorporating Cutting-Edge Science in a Natural History
Museum. In Proceedings of the 15th International Conference of the Learning
Sciences-ICLS 2021.. International Society of the Learning Sciences.
Oliva, S. and Lazzeretti, L., 2020. Natural History Museums and Sustainable Development: the
Role of Education for Humanistic Tourism. In Humanistic Tourism (pp. 191-210).
Routledge.
Peck, R.M., 2021. The natural history of Edward Lear. Princeton University Press.
Sabaj, M.H., 2020. Codes for natural history collections in ichthyology and
herpetology. Copeia, 108(3), pp.593-669.
Smith, L., 2020. Emotional heritage: visitor engagement at museums and heritage sites.
Routledge.
Syperek, P., Wade, S., Lowe, M. and Sabin, R., 2020. Curating Ocean Ecology at the Natural
History Museum. Science Museum Group Journal, 13(13).
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