Nature of Aldi marketing strategy Report 2022

Running Head: ALDI 1
Marketing

Running Head: ALDI 2
Contents
Introduction........................................................................................................... 2
Background of the company..................................................................................2
Nature of Aldi marketing strategy.........................................................................2
Marketing strategies used by Aldi..........................................................................3
Strategic marketing options used by Aldi..............................................................4
Other activities...................................................................................................... 5
Conclusion............................................................................................................. 5
References................................................................................................................ 6

Running Head: ALDI 3
Introduction
In the recent time, competitive has increased to a great extent that tends to offer the huge
number of choices to the customers. Several trends have also occurred in the business
environment due to e-commerce, diversification of workforce, as well as technological
advancement. These factors required the firms to carry the effective marketing strategy in
order to gain the better competitive advantage (Išoraitė, 2016). Due to this, several
organisation are using the customer relationship strategy in order to maintain the long-term
relationship with their customers. Aldi has worked on several marketing strategies in order to
work effectively in the market. By undertaking several marketing theory, it is proved to be
effective by working on several number of concepts (Shaw and Shaw, 2019).
In the report, discussion has been carried on the marketing analysis of the Aldi by discussing
on the strategic marketing options available for moving further. The discussion starts with
explaining the background of the company followed by its marketing strategy and further
marketing options. Different marketing options are provided to the company that will furtehr
help it in its future growth.
Background of the company
Aldi is well known German based supermarket. It is one of the best supermarket chains with
the name Aldi Nord and Aldi Sud. The small business of these two groups has been now one
of the successful companies. Aldi has over 9000 stores in 18 countries. In Australia, it has
started its chain in the year 2001 in Sydney. Aldi has come up with the discount approach in
the market so that customers get attracted toward it. Aldi has now around 100 years of great
experience in the retailing business. It has also effectively utilised the corporate social
responsibility in order to build something better for the organisation (Voigt, Buliga and
Michl, 2017).
Nature of Aldi marketing strategy
When Aldi entered into the market, it has taken into account the several marketing strategies.
In the starting, Aldi has adopted the product, pricing, and place. With the help of such
strategy, Aldi has given the concentration on investment in order to provide the customers
with huge amount of saving. At the starting, Aldi has only three to eight staff to work in its