Needs and Issues in Hospitality Assignment PDF

Running head: NEEDS AND ISSUES IN HOSPITALITY
Needs and Issues in Hospitality:
Work Ethics, Personal and Career Development
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Name of the university:
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NEEDS AND ISSUES IN HOSPITALITY
Abstract
This particular topic has considered the needs and issues in the hospitality industry with respect
to work ethics, personal and career development. Previous literature was reviewed to gather
information relevant to the topic. The research had focused on the suitable methodologies and
used the relevant data analysis techniques. Gap in the specific literature was also found out,
which became a limitation in the particular research. It provided an opportunity for future
research on this topic.

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NEEDS AND ISSUES IN HOSPITALITY
Table of Contents
Introduction......................................................................................................................................3
Literature Review............................................................................................................................4
Gap in the literature.........................................................................................................................9
Research Question.........................................................................................................................10
Research Methods..........................................................................................................................10
Research Design............................................................................................................................11
Observation................................................................................................................................11
Case study..................................................................................................................................12
Survey........................................................................................................................................12
Discussion and Conclusion............................................................................................................14
Research Proposal..........................................................................................................................14
Introduction................................................................................................................................14
Literature Review......................................................................................................................15
Research Design and Methods...................................................................................................16
Discussion..................................................................................................................................18
Conclusion.................................................................................................................................19
Recommendation.......................................................................................................................20
Bibliography..................................................................................................................................21

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NEEDS AND ISSUES IN HOSPITALITY
Introduction
The hospitality industry has voluntarily taken consideration of their ethical behavior and
recognized the importance for its improvement. Different kinds of hospitality management
programs are effective in fulfilling the needs by implementing formal ethical instruction and
observing the change in ethical behavior. It is an important part of the hotel industry to influence
the growth and development of better ethical decision- making. To overcome the needs and
issues in the hospitality industry for personal and career development, it is important to define
the ethical standard of the specific sector. As it is numerous billion dollar industry, therefore it
relies on the accessibility of spare time and non-refundable income. This specific industry is
responsible for providing a wide range of career options. The employees in the industry need to
possess certain skills to work in this industry. These skills and qualities are those that the
managers look for while recruiting and the customers while visiting the hotel or restaurant
(Nachmias & Walmsley, 2015).
Customer satisfaction is of utmost importance in the hospitality industry and an employee
is expected to show his total commitment in achieving that. Maintaining proper business ethics is
a significant criterion for personal and career development in the hospitality industry and it might
need to walk an extra mile for customer satisfaction and repeat business. Most of the people in
the hospitality face the issues of ethical dilemma regularly. Moreover, exciting as well as
difficult ethical issues affects the specific sector. Therefore, ethical decision- making and
behavior is considered a major area in the hospitality sector. It is a problem, which has engulfed
all the companies world- wide. This particular research has focused on the previous works done
on the similar topic and the areas not addressed, were identified. This study will further look into
the methods and design adopted for conducting the research work (Jin-zhao & Jing, 2009).

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NEEDS AND ISSUES IN HOSPITALITY
Literature Review
“Development and initial validation of a hospitality employees’ job satisfaction
index: Evidence from Australia”
From this article, it can be analyzed that the three factors of career advancement, control
and variety and relationships are very important for high internal consistency in the hospitality
industry. Initially 1000 hospitality employees were surveyed and later it was distributed online
among 9000 employees in the similar sector. The data that was collected focused on the relation
of control and variety factor with that of job satisfaction. In the hospitality industry, these factors
helped in evaluating job satisfaction as these factors are significant for sustenance in the
hospitality industry (McPhail, Patiar, Herington, Creed, & Davidson, 2015).
“Does workplace guanxi matter to hotel career success?”
On the other hand, this study was aimed at finding the impact of workplace relationship
in the success of building hotel career. It contradicted the content of the previous article, which
mentioned about job satisfaction. However, in this particular article the effects of professional
strata, department and recognition were identified for the outcome. The findings have focused on
the partial association of workplace guanxi with that of competency and success in career. It is
implied in this article that coworker guanxi is significant for the non- managerial employees.
However, manager- subordinate guanxi has a strong effect on the career advancement for sales
and marketing employees. The local employees have an added advantage instead of the
expatriates for capitalizing on guanxi (Yang & Lau, 2015).
“The effects of mentoring on role stress, job attitude, and turnover intention in the
hotel industry”

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NEEDS AND ISSUES IN HOSPITALITY
This study has contradicted the authority of mentoring functions on job satisfaction, job
attitude, role stress and turnover intention in the hotel industry. The data were collected from
those hospitality employees who were part of a mentoring program in South Korea hotels. It was
found out from this article that the mentoring activity has three key functions of psychosocial
support, career development and role modeling. There was no significant relationship between
the function of career development and role ambiguity, or role modeling and role ambiguity, or
role ambiguity and turnover intention. The results paved the way for a better comprehension of
the effects of mentoring programs in the hotel industry (Kim, Im, & Hwang, 2015).
“Meeting revenue management challenges: Knowledge, skills and abilities”
It was mentioned in this particular study about the increasing recognition of the
significance of combining revenue management in the hospitality industry with the operational
activities and the importance of the staff to do the same. It was found out from the data collected
for this survey that the managers face lot of challenges in the internal and external environment.
However, the role of the managers was not mentioned in the other three articles. Therefore, it
was expected from the staff to possess varied knowledge, skills and abilities or KSA for
overcoming the problems. The findings of this study have focused challenges faced by the
revenue managers and the ways in which KSA will be effective to overcome the problems
(Cetin, Demirçiftçi, & Bilgihan, 2016).
“Revisiting talent management, work-life balance and retention strategies”
This study was aimed at the evaluation of talent management, work- life balance and the
retention strategies faced in the hospitality industry. The authors stated that the framework used
in the data analysis, incorporated attributes of the organization as well as the industry, personal