Social Media Marketing for Marks and Spencer

Negotiated assessment
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EXECUTIVE SUMMARY
Social media marketing is playing a very crucial part in the process of transforming the way
organizations are promoting their brand for target segment of customers. It becomes very
important to use such strategies in order to achieve higher competitive advantage in this
changing scenario of external environment. Presently Marks and Spencer is focusing on use of
social media marketing as a tool to deal with the declining sales because of covid 19 pandemic.
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Table of Contents
Introduction......................................................................................................................................5
BACKGROUND OF CHOSEN TOPICS.......................................................................................5
PROJECT AIMS AND OBJECTIVES...........................................................................................5
LITERATURE REVIEW................................................................................................................5
THE PROBLEMS IDENTIFIED IN THE AREA OF INTEREST DURING THE PROJECT.....8
CONCLUSION AND RECOMENDATION..................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
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Introduction
Social media marketing and digital marketing are the tools that have completed transformed the
way business organisations’ now perceive their promotional activities. With the changing times
this strategy has become one of the most preferred tools of promoting businesses. Present
research report is based on making analysis of the way social media marketing can be used as a
marketing channel by the retail sector organisations (Jacobson, Gruzd and Hernández-
García2020). For this purpose there is also analysis of the way different marketing channels that
are used by marks and Spencer in the present scenario for the purpose of improving their present
business sales.
BACKGROUND OF CHOSEN TOPICS
Social media marketing is a concept that has gained lot of popularity and importance since last
few years. There has been a complete transformation in the process of using various promotional
and marketing techniques that are to be sold by various organizations for the purpose of
promoting their products and services for the target segment of customers (Chen and Lin, 2019).
Businesses are using the various techniques of social media marketing for the purpose of creation
of awareness, promotion of sakes, products sharing of useful content and further driving of
website traffic.
PROJECT AIMS AND OBJECTIVES
Project aims and objectives
Research Aim:
“To acknowledge about social media and its uses in marketing channel that impacts on Marks
and Spencer”.
Research Objectives:
● To know the conceptual framework of social media marketing.
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