Negotiation Process: Walt Disney and Lucas Films Acquisition

Negotiating and
Persuasion

Introduction
Negotiation can be comprehensively said to be the procedure whereby
two or more than 2 parties come together to reach to a mutual
decision for the benefit of all the parties. Negotiation process
executed in corporate context usually seeks to attain strategic or
competitive edge in market place. The presentation is based upon
business negotiation taken place between Walt Disney and Lucas
Films which resulted into the acquisition of latter by the former.

Overview of Negotiation Process
Negotiation is acknowledged to be a process
that takes place between at least two party who
face diverging attributes in terms of interest and
comprehensibility that they are associated,
search for an elective course of action targeting
at taking out their differences and accordingly
making, keeping up and building up a sound
connection amidst them.

Why negotiation occurs?
Business negotiation is frequently done with the goal of settling
purposes of contrast and to increase upper hand for individual or
aggregate significance. Additionally, it is directed to determine
effective results for the interest of those parties that are associated with
negotiation. This procedure is regularly done when one party set
forward an opinion with respect to the significance of cooperation and
afterwards offering a position and making concessions to show up at
accomplishment of mutual agreement.