NESFLUID: Pestle Analysis, Porter's Five Forces, Push and Pull Strategy, SWOT Analysis and References

This presentation provides a detailed analysis of NESFLUID, a brand that offers a range of products. It includes a Pestle Analysis, Porter's Five Forces, Push and Pull Strategy, SWOT Analysis, and References. The Pestle Analysis covers political, economic, social, technological, environmental, and legal factors affecting the brand. The Porter's Five Forces analysis covers the threat of new entrants, threat of substitute products, bargaining power of suppliers, bargaining power of customers, and competitive rivalry. The Push and Pull Strategy covers the distribution channels, sales force, point of sale, advertising, customer demand, and customer relations. The SWOT Analysis covers the strengths, weaknesses, opportunities, and threats of the brand. The presentation concludes with references from relevant sources.

NESFLUID

PESTLE ANALYSIS
 Political Factor
a.) High centralization
b.) Tight administrative control
 Economic
a.) High tax
b.) chain of supermarkets
 Social
a.) Income and social class disparity
b.) Racial violence
 Technological
a.) Good health
b.) Updated technology
 Environmental
a.) Water pollution
b.) infrastructure programs
 Legal
a.) Labor law

PORTER FIVE FORCES
 Threat of new entrants
a.) Monopoly exist
b.) Strong name
 Threat of substitute products
a.) High substitute rate
b.) Innovative products
c.) Highlight the aspect
 Bargaining power of suppliers
a.) Good relations
b.) Help supplier to reduce the expenses
c.) bargaining of prices

PORTER FIVE FORCES
 Bargaining power of customers
a) Performance of the organization
b) Programs related to programs
c) Buyers can switch the product
d) Switching cost is low
 Competitive rivalry
a.) High competition
b.) Kraft foods and Groupe danone
c.) marketing is important of the product
d.) large market share

PUSH AND PULL STRATEGY
 Push strategy
a.) distribution channel
b.) Sales force
c.) point of sale
d.) good packaging design

PUSH AND PULL STRATEGY
Pull strategy
a.) High spending
b.) advertisement
c.) Customer demand
d.) Word of mouth
e.) customer relations

SWOT ANALYSIS
 Strength
a.) One of the top brands
b.) range of products
c.) corporate social responsibility
 Weakness
a.) Quality
b.) Negative publicity
c.) advertising cost is high

SWOT ANALYSIS
 Opportunities
a.) Research and development should be considered.
b.) demand of healthy products enhances .
 Threats
a.) raw material price enhances
b.) food contamination
c.) home grown brand

REFERENCES
 Ronfard, P. (2014). Successful Product Launch: Combining
Industrial Technologies with Adapted Health
Ingredients. Food Oligosaccharides: Production, Analysis and
Bioactivity, 492-522.
 Sheth, J. N., & Sisodia, R. S. (2015). Does marketing need
reform?: Fresh perspectives on the future. Routledge.