Macro-Environment, Target Customer, Perceptual Maps, Growth Strategies and Buyer Behaviour of Nestle's Vegan KitKat
VerifiedAI Summary
This article discusses the macro-environmental factors that might impact the growth of Nestle's new plant-based vegan KitKat. It also talks about the target customer, perceptual maps, growth strategies and buyer behaviour of the brand. The article provides insights into how Nestle is positioning itself in the market and what strategies it is using to grow its business.