BUS710- Marketing in an International Environment
16 Pages2854 Words103 Views
University of Southern California
Marketing in an International Environment (BUS710)
Added on 2020-03-13
About This Document
This report has been executed on the topic “Marketing in an International Environment” in which discussion will be made regarding the marketing aspects of the Global business environment. This report has developed an understanding of the impact of the macro-environment factors on Nestle and for the identification of the performance of its popular product “KitKat” SWOT analysis has been done.
BUS710- Marketing in an International Environment
University of Southern California
Marketing in an International Environment (BUS710)
Added on 2020-03-13
ShareRelated Documents
End of preview
Want to access all the pages? Upload your documents or become a member.
Market positioning management in the environment of Nestle
|19
|5674
|165
BUS710 Marketing in an International Environment
|10
|3002
|52
SWOT Analysis and Operational Impact Analysis of Nestle
|7
|1314
|468
Macro-Environment, Target Customer, Perceptual Maps, Growth Strategies and Buyer Behaviour of Nestle's Vegan KitKat
|10
|3218
|147
Background Information of Nestlle
|18
|4746
|94
Marketing Strategy and Plan of Nestle
|13
|3604
|220