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BUS710- Marketing in an International Environment

16 Pages2854 Words103 Views
   

University of Southern California

   

Marketing in an International Environment (BUS710)

   

Added on  2020-03-13

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This report has been executed on the topic “Marketing in an International Environment” in which discussion will be made regarding the marketing aspects of the Global business environment. This report has developed an understanding of the impact of the macro-environment factors on Nestle and for the identification of the performance of its popular product “KitKat” SWOT analysis has been done.

BUS710- Marketing in an International Environment

   

University of Southern California

   

Marketing in an International Environment (BUS710)

   Added on 2020-03-13

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RUNNING HEAD: Marketing in an International EnvironmentMarketing in an International Environment
BUS710- Marketing in an International Environment_1
Marketing in an International Environment 1ExecutivesummaryThis report has been executed over the topic “Marketing in an International Environment” in which discussion will be made regarding the marketing aspects of the Global business environment. This report has developed an understanding of the impact of the macro environment factors on Nestle and for the identification of the performance of its popular product “KitKat” SWOT analysis has been done. Nestle has used different marketing strategies for the promotion of KitKat. These marketing strategies have helped in attracting the customers and expansion of the area of operation. It is vital to focus on the marketing function for gaining market share in the international environment.
BUS710- Marketing in an International Environment_2
Marketing in an International Environment 1Table of ContentsIntroduction................................................................................................................................3Background of the company......................................................................................................4Market selection.........................................................................................................................6PESTLE analysis....................................................................................................................6SWOT analysis.......................................................................................................................8Target market or Market Segmentation..................................................................................9Competitor analysis..............................................................................................................10Market share:.............................................................................................................10Positioning:................................................................................................................10Marketing mix:..........................................................................................................10Marketing strategies:.................................................................................................10Conclusion................................................................................................................................12Recommendations....................................................................................................................13References................................................................................................................................14
BUS710- Marketing in an International Environment_3
Marketing in an International Environment 1Introduction Marketing is an important element for every organisation which enhances the chances of survival and growth of the business. Market analysis is an important aspect which helps in theanalysis of the different factors present in the business environment along with their impact on the performance of the business. Different strategies are being adopted by the companies for promoting its products and services. This report covers the discussion of the background of the company, analysis of the micro and macro factors of the business environment and competitor analysis. Recommendations will be made for providing suggestions for enhancingthe brand image and promoting the products offered.
BUS710- Marketing in an International Environment_4

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