Netflix Goes to Bollywood: Strategic Management Analysis

Netflix Goes to
Bollywood

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION..............................................................................................................................12
REFERENCE................................................................................................................................13

Executive Summary
Netflix is the subscription based streaming service which allows to people to watch TV
shows and movies without any connected devices. This is important for each organization to
understand what their customers want and how they could be satisfied so that services are
provided accordingly which supports to develop organizational performance. The environment is
changing day by day where it became important for companies to introduce something new and
attractive so that customers feel happy after use and converted into regular customers. The
management has major role in business functions as it bring number of products and services by
formulating strategies that can help to manage all functions and activities effectively (Sull, and
Turconi, 2021). Each person is having skills to select best option and accomplish their goals by
implementation of strategies. The strategic management refers to an activity which deals with
planning, analysing, and assessing various factors and inputs critical for production. As
technology is changing where business owners are introducing new sources of entertainment
such as face book, Netflix, You tube, and Prime and others which are used to entertain the people
via showing movies, latest serials and other shows that helps to make feel good and attractive
effectively. In other words, strategic management is the planned use of business resources to
reach company goals by managing all functions and activities. This is important for business
concern to analysis the environment and come to know how each customer will feel satisfaction
and happy while offering products and services. The companies are facing many issues during
running their business such as innovation, changes in people’s demand, lack of human resources,
lack of capital, increasing competition and others which are important to solve by bringing
strategies and effective plans as it supports to develop the organizational performance by
offering good quality of products and services. The current report is about Netflix in Bollywood
that means it is used in Hindi Cinema as it is the main stream that can be used to introduce the
different types of cinemas, movies, serials and others which can help to maintain all functions
and activities effectively. Consumers had few options, and they watch a show when it first aired,
you had to plan ahead, wait a week for the next episode, and endure many commercial
interruptions. By assembling large libraries of content and making these shows, movies, and
documentaries available over the Internet, streaming video pioneers Netflix, Hulu, and Amazon
Prime Video shifted power to the audience, allowing viewers to watch what they wanted, when
they wanted, for as long as they wanted, without commercial interruptions (Nafees, and et.al.,

2021). By 2019, 40 percent of Americans had binge-watched numerous episodes of TV shows in
a row on a weekly basis. The present report will help to develop their understanding and
knowledge about particular topic.