Netflix Product: Video on Demand and Streaming Media Authors Note

Marketing of Netflix
Product: Video on Demand and
Streaming Media
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Author’s Note

Netflix
Net flix is an internet based TV and movie
subscription library with an intention of
streaming movies
Netflix was introduced in 1997 as provider of
the internet television network
The members of the company is able to
watch the original series, feature films,
documentaries and television movies and
shows directly on the internet connected
computers, mobile devices and television

Value Proposition
The standardized plan of Netflix aimed at the sub segment
of target market that included customers who preferred
paying higher prices for watching movies on HD.
Prospects should opt for Netflix services as they offers
good on demand programming by avoiding ads .