Netflix Subscriber Statistics and Revenue Analysis

This report analyzes Netflix's subscriber statistics by age group, revenue, region, and library size. It also discusses the company's rapid growth and development.

Netflix Report.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Subscribers statistic:....................................................................................................................3
By age group:...............................................................................................................................4
Revenue by year:.........................................................................................................................5
Subscriber by region:...................................................................................................................5
Netflix library size:......................................................................................................................6
Briefly explaining finding:..........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Corporate culture play vital role when it comes to employee engagement, every business
organization want their employee to growth and develop themselves that will somehow
beneficial for the company. Culture of the workplace need to be effective or diverse that bring
different people and their thoughts that help company to grow. Corporate culture allow company
to get rapid success speed because company focus on diversity and implication of diverse culture
in the workplace (Graham and et.al., 2017).
It is very clear that every business organization have their own corporate culture that bring
stability in the workplace. This study is based on Netflix, this company is one of the largest
subscription based production company that fulfil demand of the customer. This report will
discuss data and information and will analyse these data in appropriate manner. At last this report
will interpret and analyse result collected from data and statistic.
MAIN BODY
Subscribers statistic:
Netflix is one of the largest production company and OTT platform in the world. This
company provide subscription based membership to its viewer and allow them to enjoy range of
film and web series. Netflix have wide range of shows, film and other entertaining and time
spending shows, it is very clear that this company have subscription based membership that
allow them to generate billions as revenue each year. In the year 2021, this company generated
over 30 billion dollars. Netflix is enjoying continuous success, this company have been rapidly
growing and fulfilling the demand of the customer (Jenner, 2018).
Every subscriber of this company is satisfied with the service they provide, this company
have been one of the favourite OTT platform of TV shows viewer. Netflix bring continue
improvement in their subscription based model, there are planning to reduce cost of subscription
so that other viewer with low spending capacity can enjoy streaming of TV shows, movies and
theatre. When looking at Netflix subscriber in the UK, it is estimated to be 14 million, with this
rapid growth, this company have been ahead of their competitor including Amazon Prime with
12.3 million and Disney with 4.7 million subscriber in the UK (Lobato, 2018).
Data of this company need to be analysed in different ways, these are:
Percentage of view ship worldwide:

Netflix is one of those companies who have wide range of subscriber that can be divided into
small segment for example subscriber by age, subscriber by region. This company can interpret
their data with the help of revenue statistic from year 2011 to 2020.
By age group:
From the above chart, demographic data can be seen where Netflix have all age viewer
that are pain subscriber of the company. Netflix have almost equal numder of subscriber
according to age group, most subscriber are age group of 25-34 where young viewer have more
interest in shows and movies provided by Netflix. When calculting percentation of viewership, it
is very clear that almost 50% of viewer are aged 25-34 years. Netflix also keep their viewer
satisfied with their prime service, this company have been targeting this age group

Revenue by year:
From the above data it is very clear that Netflix is rapidly growing with the speed of 15%
growth per year, when looking at revenue generation process of Netflix, every year this company
generate more than $1.5 Billion. With annual growth of 15% per year this company is rapidly
growing and expanding all over the world. Netflix is now worth $100 Billion and consider as top
ten companies of the world.
Subscriber by region:
From the above chart, it can be seen that the UK holds most of Netflix viewership, this
country has almost half of viewer. When looking at chart, other countries like the UK and Brazil
also have strong viewership. As Netflix is rapidly growing and reach as many country as
possible, this company also have strong viewership in India. When dividing subscription by
region, The US have 50% of total viewers that means most of Netflix user belong to the US.

With rapid growth speed this company have been generating surplus revenue and expanding
their OTT platform across the world.
Netflix library size:
From the above chart, it is very clear that Amazon Prime hold most of movies as
compared to Netflix, the movie and TV shows library of Netflix may be not limited but they still
lack behind from their competitor. Netflix have most of their content available for TV and web
series, this company is OTT platform where they provide more Web series as compared to
movies. TV show library may include comedy show, TV show and other type of shows. When
compared to movies section, Amazon Prime have wide range of movies available that have
ability to pull 50% of viewership.
Briefly explaining finding:
From the above data collect of Netflix, it is very clear that this company have rapid speed
of growth and focusing on continuous development (Lobato, 2019). This company have been
working as one of the largest OTT platform with subscription based model where viewer can
purchase subscription of Netflix and enjoy TV shows and web series. When looking at
subscriber by age, Netflix have 50% of subscriber with age group of 25-34, this age group is
young people with stable income level. Whereas when looking at revenue of the Netflix, this
company is rapidly growing with annual growth rate of 15% that means Netflix is one of the
fastest growing OTT platform in the world.

CONCLUSION
This report has collected and discussed data of Netflix and discussed its subscriber statistics with
the help of MS excel sheet. Later this report has discussed subscriber statistics by age group, by
revenue, by region and by library size. Later this report have provided chart for each statistics
that have been used in this data and information analysis process. At last this report has
discussed and briefly explained finding and perform analysis for the collected data.

REFERENCES
Books and journals
Graham and et.al., 2017. Corporate culture: Evidence from the field (No. w23255). National
Bureau of Economic Research.
Jenner, M., 2018. Netflix and the Re-invention of Television. Springer.
Lobato, R., 2018. Rethinking international TV flows research in the age of Netflix. Television &
New Media, 19(3), pp.241-256.
Lobato, R., 2019. Netflix nations. New York University Press.
McDonald, K. and Smith-Rowsey, D. eds., 2016. The Netflix effect: Technology and
entertainment in the 21st century. Bloomsbury Publishing USA.
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