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Supply Chain Management at Optus

   

Added on  2020-03-28

19 Pages4488 Words61 Views
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1LOGISTICS AND SUPPLY CHAINCHARACTERISTICS RETAIL SERVICE MELBOURNEby
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2Class:Course:Professor (Tutor):The Nameof the School(University)TheCityand StateThe Date
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3Executive SummaryOptus is one of the largest telecommunication brands in Australia. The company has several subsidiaries in mobile technology, network services and ICT. Its wide range of services include broadband Satellite, 4G Mobile and broadband services. The success of such complex business entities depends on the retail and service logistics use of effective processes. Serving both residentialand commercial settings, the brand makes use of the internet and its retail outlets for business. Usingfranchised branches the brand has customers for the cable TV, leased lines, data transmission, internet, and mobile telephone as well as VoIP services and others. Its subsidiaries are Alphawest, Uecomm, SIMplus and Virgin Australia Mobile. The company has an intertwined retail and logistics system that requires an efficient management strategy suitable for its multilevel structure, supply chain and business model. As a service retail, it exhibits direct participation of customers, perishability, simultaneous production plus consumption and intangibility of its internet services. In order to reduce on costs, the company participates in outsourcing functions such as customer serviceand professional services. It also invests in contemporary marketing and communication strategies.
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4Contents1.Introduction..................................................................................................................................51.1 Redefined operational functions................................................................................................52.Leveraging Logistics and other Resources..................................................................................62.1Company analysis.................................................................................................................62.2Efficiency and customer satisfaction....................................................................................72.3Optus people management strategy......................................................................................83.Retail Logistics and Supply Chain Management.........................................................................92.4Managing quality through value chain management..........................................................102.5Product quality....................................................................................................................122.6Cost of retail.......................................................................................................................122.7Expenses and cost reduction...............................................................................................132.8Service distribution strategy...............................................................................................144.ICT and business Management (Enterprise Systems)................................................................145.Conclusion.................................................................................................................................15
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