Individual Project Validation Approval & Video Validation Approval

Create a 7 to 8-minute video discussing and critically analyzing a recent purchase based on the 5-step Consumer Decision Making Process.

New Balance Shoe follows a specific decision-making process to ensure the best quality product for its consumers. This process is important to understand in order to make a well-

Decision Making Process - New Balance Shoe.

This document provides a comprehensive study on the consumer decision making process. It explores the factors that influence consumer decisions, such as level of involvement, time taken, price, and information analysis. The document also discusses different purchasing methods and the stages involved in the decision making process, including need recognition, information search, evaluation of alternatives, purchase decision, and post purchase decision. Additionally, it examines the impact of Maslow's hierarchy of needs on consumer behavior. The content is relevant for marketing and consumer behavior courses.

Consumer Decision Making Process: A Comprehensive Study

This article analyzes the buyer's decision process in marketing and discusses the stages involved in purchasing a product. It also highlights the importance of advertising and creating awareness for companies.

Buyer's Decision Process in Marketing

Psychology of Personality

This business research report analyses the financial data and customer responses of Athlete Panda, a small retail store that sells athletic products. The report addresses the challenges faced by the company, including profit margins, cost of products sold, and sales. The report uses contingency table analysis, paired t-test, independent t-test, and ANOVA to answer research questions related to product categories, store location, payment methods, and customer attitudes. The report recommends that the company focus on men's shoes and women's clothing, consider online sales, and improve customer knowledge and preference.

Decision Making Process - New Balance Shoe.