Starting a New Cafe Business near River Thames in London

This report discusses a new cafe business plan near River Thames in London targeting young adults, professionals, couples, and college students. The cafe aims to provide a friendly, comfortable atmosphere where customers can receive high-quality food, service, and entertainment at a reasonable price. The report covers the operational plan, financial management, potential markets, and market analysis.

Businesses support in terms of providing high quality goods and services to the customers for purpose of
enjoyment, health and comfort (Andreassen and et.al., 2018). In the present report a business plan is
taken into consideration in the form of a new start up for the cafe.

The cafe is planned to establish itself near the river Thames in London. The purpose of starting this cafe
is lies behind a story where the main focus of cafe is to provide best and enjoyable experience for their
every kind of customer(Holotiuk and et.al., 2017). The owner has an objective for starting this cafe is to
provide a friendly, comfortable atmosphere where customers can receive their qualitative food, service
and entertainment at reasonable price.

For attracting customers on large scale, it is important for a cafe to define the market segment into
appropriate manner. Coffee in your own style cafe has targeted those customers who are young adults,
professionals, couples and married people and college going students so that they can relax their mind
and refresh themselves in order to go back to their work. They have almost covered every kind of age
group people so that they can attract attention of large number of people towards their cafe.

Coffee on your own style cafe has set budget which is typically ranges between £20,000 to £100,000
according to its size and location as well (Kahre and et.al., 2017). Within this cafe, they have to report all
their activities on a management app through which it is easy to analyse daily working of a cafe. Within
the operational plan of this cafe, they need to adjust themselves according to requirement whenever
necessity is required.

They have to give certain kinds of offers to their customers in the context of free coffee so that they can
build their positive image and promotion factor into positive spectrum(Lewandowski, M., 2016). Cafe
has to make a proper plan for managing their financial information into effective manner. For that
purpose they have to properly maintain their balance sheets, income statements, cash flow statements
and statements of shareholder's equity. For the effective maintenance of financial information cafe has
to adopt an accounting app which will take care about all expenditures and savings of the cafe into up to
the mark level. This particular kind of business has been chosen due to reason that this kind of trend of
cafe market is very famous in the UK country and young people always find a place where they can
relax themselves for shorter period of time(Saura and et.al., 2019). That's why this kind of business has
been chosen so that they can grow themselves into positive spectrum. It has been observed that there
are certain potential markets from where the cafe can earn up to a very smart level and can increase
their revenue into positive manner.

They have to properly analyse the market by identifying their potential customers, target market and
competitors as well. Business have to segment the market into appropriate manner so that proper steps
can be taken for it. Business have to be clear about their operational plan, growth and development
strategies as well. They also need to be clear about their potential markets so that their business can
grow into fast pace manner.