Business Development and Value Creation - Business Plan

Business Plan

EXECUTIVE SUMMARY
“Own Style Cafe” would be situated in Westminster, London, where people can get an
ideal and calm place to spend leisure time and it also provides augmented reality relaxation
place with a cup of coffee. Every day, millions of people across UK have become habitual for
drinking coffee from nearby coffee stores as well in their homes. People who would not have
ever thought of paying more than a few euros for a cup of coffee, now gladly pays much higher
amount for drinking nice coffee. The “Own Style Cafe” will be incorporated as a partnership
venture, with three partners and their personal liabilities will be subjected to respective
investments of their amounts. The aim will be to offer high quality products and comfortable
coffee-house with a warm and inviting atmosphere. Basically, choosing a suitable location is
essential for any form of business. Therefore, this venture would be established near a hamburger
shop to take the opportunity of first mover advantage.

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of the Business/Industry........................................................................................1
Market Research.....................................................................................................................2
Target Market.........................................................................................................................3
Marketing Strategy.................................................................................................................4
Value Preposition...................................................................................................................6
Organisation and Management...............................................................................................6
Funding/Investment Requirements.........................................................................................7
Financial Summary.................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business plan refers to a detailed, genuine and instructive document that explains a
business idea or plan and the areas of its initiation and execution. “Own Style Cafe” will be
service cafe that will be opened near a burger shop in Westminster, London. This report will
include a detailed elaboration of business plan of Own Style Cafe. The report analyse the
execution and projection of business idea, examines its intrinsic and extrinsic factors that would
affect the business performance. Further, this report will cover the financial analysis for starting
the cafe, with a well-developed set of marketing strategies and SWOT analysis of the business
project. The report at the end would elaborate about the competition and competitiveness of the
market and target customers for the business.
MAIN BODY
Overview of the Business/Industry
According to an analysis by Pew Research, the popularity for coffee and tea in UK is
rising consistently across diversified demographics. It is reported that millions of people across
UK consumes coffee at-least twice a day. The business plan is developed considering the factors
that requires for socialising in comfortable and relaxed ways while maintaining standards and
provides luxurious and attractive ambience. A coffee shop business idea requires data analysis of
existing competitors, markets and pricing policies.
Westminster, London is a prime location where people are many but the coffee shops are
a few. The place is affluent with high density of students, young professionals and adults which
could be an ideal market for establishing “Own Style Cafe”. People in this area have high
purchasing power and have inclined preferences towards coffee beverages. While there are
currently two more coffee stores that are bit too away in consideration of the immediate need of
the customers and no such place offers augmented reality rooms where they could relax and
enjoy variety of coffees and flavoured teas.
The Own Style Cafe will prepare its marketing strategy to carter young people and adults
whose heart asks for quality products, great services and plenty of seating space inside as well as
outside the cafe. The aim of this cafe would be to provide a suitable and refreshing variety of
coffee and flavoured teas where people can enjoy coffee with their friends and family. The place
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