This presentation introduces New Kaffeine Coffee House, a small-sized venture in Birmingham, UK, that offers a range of hot drinks, meals, cookies, and alcohol at reasonable prices. It discusses the target market, unique selling proposition, growth after startup phase, recruitment and team culture, payment to staff, products and special diets, and hygiene regulations. The presentation concludes that a new café like New Kaffeine Coffee House brings huge offerings in the market and targets audiences who like to experience innovative and blended beverages.