Unit 42 Planning for Growth

UNIT-42 PLANNING
FOR GROWTH

Table of Contents
INTRODUCTION ..........................................................................................................................3
Analyse key considerations for evaluating growth opportunities and justify these
considerations..............................................................................................................................3
Evaluate the opportunities for growth applying Ansoff model..................................................4
Explain the potential funding sources available to the business and their advantages and
disadvantages..............................................................................................................................5
Explain exit or succession options for small business with their advantages and disadvantage.
.....................................................................................................................................................6
Design business plan for growth that includes financial information and strategic objectives. 7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Planning is the process of thinking beforehand as it require to achieve the desire goal and
it is the fundamental capacity for think ahead for conducting a sort of task. Planning emphasis
on revenue generation or expansion of their business by which they can rightly maintain the
good brand image in the market(Sai and Wang, 2021). It is basically a systematic approach to
any plan for attaining the ultimate goal of the individual or the organisation. New London Cafe
is the chosen business for their report. It provides the classy vintage interior t their guest and this
is situated in London. He respective report will cover the analysis of various growth
opportunities and effective funding sources with advantages and disadvantages for the growth.
Moreover, It will analyse the business plan for growth that includes the financial information and
the objectives for the exit or succession of the business.
Analyse key considerations for evaluating growth opportunities and justify these considerations
It is significant for every business organisation to catch the available opportunities in the
market and also consider the external factors that are having huge impact on business
organisation while planning for growth and opportunities.
Porter's generic Model: This is integrated with the three strategies that can be sued by
the business in order to identify the external factors and plan for the growth of the business. It
includes the various strategies and these are given below:
 Cost leadership:It is the strategy which is being used by the company to have the
competitive advantage in the market. The main consideration is to increase their sale and
take the way of their competitors. New London Cafe can use this strategy by decreasing
the prices of menu in order to attract the large group of customers and maintain higher
profits.
 Differentiation strategy: It is the strategy which involves the new products and services
is to be offered and somehow unique from their competitors. It is basically depends upon
the nature of the company. New London Cafe can offer the differentiates products by
conducting effective market research by understanding the taste and preferences of the
customers. They are providing organic coffee and food which also includes the burger
and pizzas by which potential customer can have the healthy food with the taste and junk
also. This also helps in increasing the sale of the company.