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P1: Analysis and justification of key considerations for evaluating growth opportunities

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Added on  2021-02-20

P1: Analysis and justification of key considerations for evaluating growth opportunities

   Added on 2021-02-20

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Planning for Growth
P1: Analysis and justification of key considerations for evaluating growth opportunities_1
ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Analysis and justification of key considerations for evaluating growth opportunities.........1P2: Evaluation of growth opportunities using Ansoff's growth matrix.......................................3TASK 2............................................................................................................................................4P3: Assessment of sources of funding along with advantages and disadvantages......................4TASK 3............................................................................................................................................5P4: Business plan for growth including financial information and strategic objectives forscaling up a business....................................................................................................................5TASK 4............................................................................................................................................8P5. Succession and exit plan for small business with its advantage and disadvantage...............8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
P1: Analysis and justification of key considerations for evaluating growth opportunities_2
P1: Analysis and justification of key considerations for evaluating growth opportunities_3
INTRODUCTIONExpansion of business is always a dream of every business owners of small sizedorganisation. For this, they always tried to formulate an effective planning and strategies toachieve growth and success in new market. These planning can be possible through analysing themarket by conducting a research. The present assignment is based on CafePod Coffee Co whichis small sized coffee shop operated in London, UK. The business owners decided to enter theirbusiness in Liverpool market with an objective of increasing their customer base and revenue.The report discusses the growth opportunities available for CafePod Coffee Co by using Ansoffgrowth matrix strategy. In addition with this, business plan has been formulated, options ofraising funds are undertaken and exit or succession ways are determined if not getting success innew market.TASK 1P1: Analysis and justification of key considerations for evaluating growth opportunitiesThis is related to that situation which is related to growth term of a business whether youare trying to start a new business or expanding current business. For achieving the growth in themarket a business needs to decide and evaluates the actions and activities to be performed toachieve its business goals. In context of Cafe Pod Coffee Co, it is a small business enterprisewhich is established in London, UK and it is now want of expand their business in cities of UK.Porter's generic strategy:Porter's generic strategy used to described the strategies of the organisation. In thisstrategy porter's considered that an organisation must adopt those strategies which helps them tobeat their competitors in the marketplace. There are four strategies that can be used by Cafe PodCoffee Co in order to compete their competitors (Barnett, 2017).Cost leadership: This strategy assist the firm that they should offer their products andservices at a lower price from their competitors to achieve a great market share. By usingcost leadership strategy CafePod Coffee Co can cover a vast area in the market place astheir products and services cost are lessor than their rivals. Differentiation: In this strategy porter's advised the organisations to produce thatproducts and offer that services which has some unique features. This strategy requiregreat research and development and innovation which enable them to deliver high1
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