New Media and New World

This essay discusses the impact of new media on society and how it has created a new world. It explores the benefits and challenges of new media in various industries, such as marketing, social networking, and social change movements. The essay also highlights the role of new media in improving communication and connecting people globally.

NEW MEDIA AND NEW WORLD
NEW MEDIA AND NEW WORLD
Student name:
Mohawk College
20 march, 2019

NEW MEDIA AND NEW WORLD
Introduction
The new advanced media have highly contributed to a lot of important aspect in the
society such as diversification of information, entertainment, education, improved relationships
networks hence making a significant change in the societies across the world. Digital
technologies that are capable of taking advantages of computers and internet have made possible
to create an entire new world. The new media have led to produce products as well as services
that provide information and entertainment Over the years new advanced technology has led to
the development of computers and internet making the world to be a new global village. The
essay aims to discuss the new media and the way it has created new world in the contemporary
era. The new media have been one of the common mediums that change the way people use their
time and work. Therefore, through new media a revolutionary change has been noted..
According to couldry (2012) the new media has formed key framework on how people in various
nations perceive the world and how they utilize their resources and time. It offers new
opportunities that are beneficial to people indifferent disciplines creating a revolution that instills
global change. New media has been playing vital role in providing products and services to the
customers in the contemporary world. Through new media the digital world has benefitted to a
great extent. The older forms of media includes television, radio, vinyl records and radio while
the newer forms of media includes media, online news, blogs and video games. It plays a role in
various societal industries.it has enhanced people’s perception and attitude hence achieving long
term goals. Its popularity ability has been recognized in advertising agents across the world.

NEW MEDIA AND NEW WORLD
Discussion
New media has a key responsibility in the current world of society based industries.
Various corporate organizations have used new media in marketing their products and services in
order to reach a wide prospective customer base (Couldry, 2012).for instance music producers
are found utilizing various forms of media platforms as well as channels. The marketing of music
has become much easier and simpler. It is seen as a major contribution of the new media to the
new world. Thus this digital platform has had various merits in business and society. Some of the
current new media include, blogs, LinkedIn, Facebook, social networking sites and twitter. It has
managed to replace older versions of media such as Television, newspapers and radio. The
change is identified in various aspects of industrial products manufacture and production. (Gray,
Sandvoss, & Harrington, 2017). Research has affirmed the uplifting frame of mind and positive
attitude of industrialist towards finding out about computer based industrial process. Obviously
this possibly works when the new media are utilized in an appropriate and refined way. But
when that is the situation, they can be a useful asset to manage contrasts among different pupils
and students in a single group. New media also forms a basis and path will for the advancement
of new literacy’s on industrial production. Counter: However, this particular concern has been
disappearing with the help of new media. Sports industry, for example have used the social
media to even encourage illegal business such as gambling and bidding.
The advancement of technology has largely widened each field and helped in achieving
impossible long term goals.it has Improved technology has diversified the field of social media
and social networking sites. New media have enhanced the development and effectiveness of

NEW MEDIA AND NEW WORLD
countless digital media and also social networking sites. This is a result of a continuously
growing internet marketing industry in the world’s current era. These have a distinct
characteristic and purpose. It is evident that social media provides key opportunities for
professional online networking and acts as a critical business tool. LinkedIn for example is a
platform that has made the existing users create an online CV and resume on their personal
profile in order to ensure continuous connect with various business individuals across the world
(Jarvis, 2011). This is important as they can constantly receive job offers as prospective
employers check out their profile. The new social media has enabled people from different
cultures link together for a common course. For example growth of Facebook, what Sapp and
twitter form powerful social networks across the world. Large corporations and industries are
able to market their products to reach prospective buyers through social media. Counter:
Although the new social media has helped individuals connect with others across the world, it
has negatively impacted face to face communication.in the current world, individuals prefer
conversing directly through social media than use of physical touch hence increasing online
relationships (Thomas & Brown, 2011People often sit together but are busy with their
smartphones communicating with others through new media, hence they are mentally not
together. This adversely affects their lives such as business life since people are not able to
secure skills and experiences of communicating with workers, employers, staff and consumers
hence affecting job sector. It has also led to addiction.
Development of technology has widen every field and helped in reaching impossible
goals. The development of new media has led to increased communication of people between

NEW MEDIA AND NEW WORLD
individual across the world and the through internet. It has maximized expression of the
voiceless individual s and inferior ones through blogs, websites, videos, images and also user
generated new media. Through this new media has shortened the distance between people across
the globe by utilization of electronic communication. New media typically separates the
connection existing between physical place and social place, thus ensuring that physical location
is quite less important for people’s social relationships. Virtual communities are also
implemented online thus leading to extinction of social restrictions. This improves globalized
societies and self-defined networks .New media is capable to easily connect like-minded people
worldwide. People are therefore able to brainstorm, make informed plans and actively participate
in intellectual discourse hence making it a globalized world. Counter: However, the rise of new
media has led to a series of tensions in the aspect of public sphere. Also, it has even helped the
terrorist activities to occur since through new media information gaining has become very
simpler. This has affected national political and cultural institutions.
New media is largely responsible in the way people now perceive the society. In multiple
ways, people’s loves have changed since new media acts as a tool for social change. New media
has rich and diverse history through over the years. New media has been tremendously been
utilized by various communities and social movements to impact knowledge, create social
awareness,organize,share cultural trends of movements, build coalitions in a bid to instill social
change across various networks in the society. The WTO ministerial conference 1999 formed
another landmark movement that strongly supported the important use of new media as a key
tool influencing social change. In the contemporary era, these movements’ use new media to

NEW MEDIA AND NEW WORLD
communicate with people, educate members and take up original action in case of social
problems in the society aimed at bring up a probable solution to social challenges. Through new
media people are exposed to information across the globe that helps them widening their horizon
of knowledge. In the manner people are overcoming stereotypes, stigmas and social issues
certainly involves a major role of new media. New media provide people to raise their voice and
make it heard. With new media channels, individuals get the opportunity of being accepted and
recognized in the society. For instance The Indy media movement developed as a critical new
media movement has extensively improved the democratization of information. Various
researchers see this particular as way of designing radical, socio-technical paradigm aimed at
challenging the both neoliberal and technologically determinist technique of sharing information
technologies. As a tool, for social change it has become the voice of the voicelss.it has enabled
diversification of culture and improvement of social services delivery systems like health
services.it has also enabled strong condemnations of political vices and war, societal vices like
women violence in order to make the society a better place. Counter: The new media have given
scope of raising issues that are commonly not accepted by old media to publish or broadcast.
While the old media is a separate body held by a specific group of people, the new media gives
the power to common people. Therefore, often misinformation create nationwide issues which
would have not been possible through old media. New media is not always a reliable source to
acquire news from. There is a challenge of validating true information from fake news since
individuals misuse the media in through posting wrong information just for fun, grabbing
attention and other incitement remarks

NEW MEDIA AND NEW WORLD
It is not surprising that popularity and new media has become interlinked and interrelated
New Media has likewise as of late increased its core interest in the global espionage network
since it is effectively available electronically in database position and can in this way be
immediately recovered and figured out by national governments (Hallin, & Mancini,2011). New
media technology has served to be an important tool for popularity such as in marathons
sports,fifa world cup and other advertising agencies.it has led to source of revenues for
countries .Counter: media has also initiated publicity that often influence in the wrong way New
media has highly hacked people’s lives and privacy. New media discloses details and
information of an individual by logging into their personal account in any particular application.
It has led to crimes such as easy drug trafficking, growth of worldwide conmen, bank frauds and
cybercrimes.
Conclusion
It can be agreed that with the new media the society become a better place hence
creating a new world for people. Society is deemed to a constantly changing environment.
Therefore, the rise of new media has enabled it to grow more fast bringing out new opportunities
and improvement of peoples living standards.

NEW MEDIA AND NEW WORLD
References
5 references cited
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NEW MEDIA AND NEW WORLD
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NEW MEDIA AND NEW WORLD
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