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New Media Technologies - PDF

   

Added on  2020-04-21

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Film and Theatre
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Running head: NEW MEDIA TECHNOLOGIESNew Media TechnologiesName of Student-Name of University-Authors Note-
New Media Technologies - PDF_1

1NEW MEDIA TECHNOLOGIESNetflix Survival in its New created WorldThe limitations that has aroused from the conventional televisions are taken as advantageby Netflix. People in present days spend more time on Netflix instead of watching regularnetwork televisions. Almost two hours a day, people are watching Netflix instead of television.The thesis that Netflix followed is that more bingeing can be achieved from binging. Netflixfollowed the strategy of excluding commercials from the serials and shows which people love towatch. People love to watch their favorite shows without commercials. If commercials are notincluded in the shows and can watch the all the episodes all at a time, then the viewers will nevergo back. This drawback was overcome by Netflix. By changing its strategy, Netflix faced manydifficulties. Changing the strategies in this new world, Netflix faced competitor like Amazonwhich also served the people by providing same services (Nocera, 2016). Amazon also containedshows that are exclusively made by them and was original. Amazon had produced many suchshows that have no use of cable. Amazon is giving a tough competition to Netflix in which therevenue is exceeding 100 billion dollar which is almost unachievable by Netflix. Netflix cannotcompete with Amazon which made Netflix difficult to survive in this modern world. Netflix gave effort to create global network so that it can maintain the primacy and makea large amount of profit at an unprecedented scale. Netflix announced that it is creating a globalnetwork which was announced at Consumer Electronics show. Netflix announced that it hadmade much profit and subscribers of about 4.5 million were added to their network which wasmainly international. Netflix had launched their shows in almost 20 languages (Gomez-Uribe &Hunt, 2016). In that contrast, YouTube was available in almost 50 languages. This faced adisadvantage for the Netflix. Netflix mainly attracted viewers from the countries that spoke
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