New Product Introduction Task

Running head: NEW PRODUCT INTRODUCTION
New Product Introduction
Name of the student
Name of the university
Author Note:

NEW PRODUCT INTRODUCTION
1
Speech for integrated marketing communication for Hungry Jack:
The new product:
The new product which Hungry Jacks which introduce into Australia and New Zealand
would be a range of salads which would be available in diverse variants to target different
customer variants using integrated marketing communication channels (Hungryjacks.com.au.
2020). The different variants of salad would green salads without any non-vegetarian ingredient
like egg and chicken, egg salads containing vegetables like lettuce and carrots, chicken salads
containing vegetable ingredients and fruit salads. The unique selling proposition of the salads
would be that they would contain raw materials like vegetables and chicken locally sourced from
within Australia and New Zealand.
Segmentation strategy:
The target customer segment which Hungry Jacks would aim to serve with its new
product range namely salad would be segmented geographically and psychographically. The
market for the new product would be segregated geographically into Australia and New Zealand.
For example, the outlets in Australian and New Zealand would offer salads made from natural
ingredients sourced from the respective countries (Chen et al. 2018). The psychographic
segmentation strategy of the product would consist of aiming health conscious consumers who
seek healthy food products like salads containing minimum oil as well as spices.
Integrated marketing communication strategy:
The integrated marketing communication strategy of Hungry Jacks while promoting the
new product namely, the range of salads would include both digital and traditional channels. The
digital marketing platforms would consist of advertisement on the official website of the