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Integrated Marketing Communication for a New Product

   

Added on  2022-08-21

8 Pages301 Words14 ViewsType: 14
Marketing
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INTEGRATED
MARKETING
COMMUNICATION
FOR A NEW
PRODUCT BY
HUNGRY JACKS-
SALAD
Integrated Marketing Communication for a New Product_1

THE NEW PRODUCT
The new product which Hungry Jacks which
introduce into Australia and New Zealand
would be a range of salads.
Variants of salad:
Green salads
Egg salads
Chicken salads
Unique selling proposition- Authentically
Australian.
Integrated Marketing Communication for a New Product_2

SEGMENTATION STRATEGY
The target customer segment which Hungry Jacks would aim to
serve with its new product range namely salad would be
segmented geographically and psychographically.
The market for the new product would be segregated
geographically into Australia and New Zealand.
The psychographic segmentation strategy of the product would
consist of aiming health conscious consumers who seek healthy
food products like salads containing minimum oil as well as
spices.
Integrated Marketing Communication for a New Product_3

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