New trends in international business

New trends in
international business

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Justify your choice of the EM for entry by Herdez.....................................................................3
Identify and analyse institutional voids.......................................................................................4
Discuss the possible strategies to be used in response to these institutional voids.....................5
The rise of Industry 4.0................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
International business is defined as the trading goods, services, knowledge and technologies
across the boarders of a nation. There are various cross-border transactions of goods and services
between two or countries. There are various trends are included such as growing emerging
markets, populations and demographic shifts, innovations factors, increment in business
competition level and emergence of clean technology. In this report the chosen organisation is
Grupo Herdez which is founded in 1914. Headquarter is situated in Mexico. The respective
organisation Mexican Multinational and a leader in the canned/preserved food industry. Herdez
is considering for expansion in various new Emerging Markets in the regions of Europe, the
Middle East and/or Asia. In this report justification of emerging markets, institutional voids and
strategies of identification voids as well as their impacts are covered in this project report.
TASK
Justify your choice of the EM for entry by Herdez
Emerging markets: Emerging markets are defined as the market place that has some
characteristics and nature of developing market but is not required to follow meet all standards
that are described. Developing countries gain various advantages by emerging market tends and
become developed. This is the simple formula to enhance growth rate of business by adopting
emerging markets trends (Jabbour, 2020) . There are various factors such as language, economic
system, culture and financial stability that influence other business to implement the trend
effectivity. Herdez is planning to expand its business by new Emerging Markets in the regions of
Europe, the Middle East and/or Asia. Every country has their own threats and opportunities that
affect the business procedure. So, the decision should be taken according after analysing all
factors. proper strategies are formulated that in order to gain sustainable competitive advantage.
The PEST analysis is evaluated of all countries that provide all information about the their
external environment and factors.
PEST analysis: PEST is stand for various factors such as Political factor, Economic
factors, Social factors and Technological factors. every country has their own different
conditions in which the organisation has to perform its activities. Before taking decision of
emerging markets all these factors are considered by the organisation.