News Article Analysis - UNSDGS

Running head: NEWS ARTICLE ANALYSIS
News article analysis
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NEWS ARTICLE ANALYSIS
The United Nation Member States have adopted certain sustainable development
Goals(SDGs) which are also known as Global Goals directed towards the betterment of
people’s life, the environment and the planet as a whole. It ensures to bring in peace and
prosperity by 2030 (Nilsson, Griggs & Visbeck, 2016). The UNSDGS are integrated in nature
which means that the member nation must realise that the impact of one action is directly
related to the effect it will cast upon others, in other words it ensures to sustain harmony and
achieve a balance between human and environment.
Concentration on the life threatening issue of extreme Sun-Burn cases especially for
young skin in Victoria, Australia and how devastatingly the number has increased in the last
one year span (2018-2019) has lead to a panic cry among the member states.
1) UNSDGs as discussed in the news article
In this news article the most primary sustainable development Goal that has been
identified is protecting young life and standing strong to its gaol which pledges on, “Leave
No One Behind” (Biermann, Kanie & Kim, 2017). The Cancer Council's National Sun
Protection Survey developed a SunSmart programme to raise general awareness among
parents to take special care of children aged between 5 to 19 years as they are most
vulnerable to the harmful UV rays which might increase the changes of skin cancer apart
from severe sun burn.
2) Identification of the stakeholders:
The most important stakeholders of this news article are the citizens of Victoria,
Australia who have been affected by this threatening call of nature. Apart from them the
organisations who have been working behind to control this emergency situation like the
hospitals, the Cancer Council Research Centre staffs and other medical service staffs who are
working day in and day out to save lives in the emergency wards (Saridi, Bourdaki &

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NEWS ARTICLE ANALYSIS
Rekleiti, 2014). Along with them, another important stakeholder are the parent fraternity who
needs to be made aware about the ways to protect their children through usage of proper
sunscreen, doing cold compress, drinking plenty of water to keep skin hydrated and
altogether protecting the young generation from the harmful impact of UV Rays. Though
eventually the above mentioned people could only be considered as the stakeholders, with the
passage of time and further developments it was observed that the skincare brands, the beauty
brands become important stakeholders who did make the best use of the crisis to advertise the
range of products that had to offer to the global citizens who where in a dire need of the same
(McLeod, et al. 2017).
3) Potential marketing issues brought to light:
While on one hand the alarming issue raised enough panic among the citizens on the
other hand with the help of media skin care brands en cashed on this emergency situation and
paved their way to increase the sale of suns creams among the customers. The slip slop slap
video campaign by SunSmart gained a new recognition among the viewers where sunscreen
was shown as a part of everyday skincare routine for the citizens to protect themselves from
the growing terror of skin burn (Kang, & Walsh-Childers, 2014). This was also treated as are
remarkable marketing technique by the skincare brands as the Australian sunscreen market
saw a huge rise in their profit generation. The campaign became so popular, the message was
so well received by the audience that a new term came into existence concerning the skincare
market which was “Skinscreen”- a rare combination of skincare where sunscreen was the
most essential component. The products were marketed in all new packaging, texture,
appealing fragrance to be used every day by women under makeup. Soon beauty influencers
went crazy to advertise more of these products by highlighting varied other factors like its
anti-ageing benefits and removal of unwanted pigmentation to help achieve the perfect
spotless skin (Scully, et al. 2014).Hence it can be very well understood that the marketing