Impact of staff motivation schemes on employee retention: A case study on Next Plc.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title:
Impact of staff motivation schemes to employee retention as one of the talent management strategies: A case
study on Next Plc.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Research Aim: To examine the effectiveness of staff motivation strategies on the retention of talent
as talent management strategy within Next Plc.
Research objectives (e.g what is the question you want to answer? What do you want to learn
how to do? What do you want to find out?):
 To identify the conceptual framework of talent management and motivation within an
organisation.
 To determine the motivation strategies adopted by Next Plc. for the retention of talent within
Next Plc.
 To discern the challenges faced by managers of Next Plc. while adopting talent management
strategies and motivating employees in the workplace.
Research questions
 Explain the conceptual framework of talent management and motivation within an
organisation?
 What are the motivation strategies adopted by Next Plc. for the retention of talent within Next
Plc?
 What are the challenges faced by managers of Next Plc. while adopting talent management
strategies and motivating employees in the workplace?
Section Two: Reasons for choosing this research project

Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The main purpose of doing the current investigation is to highlight the significance of talent
management process within an organisation. This report also shows that in talent management
procedure, motivation of employees holds great importance because it assists in encouraging them
towards their assigned job roles and responsibilities (Ansar and Baloch, 2018). The topic talent
management is selected because it has my personal interest as it is related to the management of
employees within an organisation. There are two other significant objectives which are focused to
attain through two different perspectives which are: personal and professional perspective. In respect
of personal perspective, I will increase my knowledge regarding the personalities that an individual
should have in their personal life. I will also learn that behaving with calmness and patience help an
individual to succeed and develop in life. On the other hand, I will get a chance to know about various
strategies of talent management that I could adopt and use when I will enter in my professional career.
The research on talent management moves around the human resources of the company and this will
help me in professional career so that I can develop in my life. Therefore, this investigation is
important for me as it fulfils my personal and professional objective.
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Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Explain the conceptual framework of talent management and motivation within an
organisation?
According to Collings, Scullion and Caligiuri (2019), talent management is about taking a strategic
approach for recruiting, developing and retaining workforce in the workplace. Running an
organisation takes more than recruiting people who could perform required activities and tasks.
Organisations require to make a competitive employees by sourcing in-demand skills, investing in
constant skill and learning development and arranging and managing performance. It is the full
scope of human resource processes for motivating and encouraging employees in the organisation.
The motive of talent management is increasing performance. It directly targets at motivating,
engaging and retaining workforce to make them perform better. When talent management is done
right, organisations could build a sustainable competitive advantage and outperform their
competition by an integrated system of talent management practices. Motivation is referred as the
inducement to move or act (Sparrow, 2019). It is the procedure to induce the workforce of a
company to act in pre-defined desired manner so as to attain goals of the company. Employee
motivation is quite important in the organisation because it assists in improving energy and
enthusiasm level towards their work responsibilities and roles.
What are the motivation strategies adopted by Next Plc. for the retention of talent within Next
Plc?
According to Gallardo-Gallardo, Thunnissen and Scullion (2020), company uses different kinds of
motivation strategies for encouraging and motivating employees in the workplace. Some of the
motivation strategies adopted by Next Plc are:
 Providing immediate feedback is one of the motivation strategies because it helps in
responding positively to active feedback methods that are related to organisational and
individual success.
 The other motivation strategy is promoting scheduling flexibility. This helps in remote
working and telecommuting for employees. This makes employees to work according to
their requirements and convenience. Another motivation strategy is offering rewards and incentives to employees according to
their performance. When employees are provided with monetary benefits then they get
encouraged towards work so that they can earn more rewards.
What are the challenges faced by managers of Next Plc. while adopting talent management
strategies and motivating employees in the workplace?
According to Taylor (2018), adopting talent management strategies and motivating employees in
the workplace is not an easy task because it requires great patience and efforts. Some of the
challenges faced by managers of the company while adopting talent management strategies and
motivating employees in the workplace are:
Higher expectations of the employees: In an organisation there are certain expectations of the
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employees and when these expectations remain unfulfilled, motivating employees become difficult.
This becomes barrier when an organisation forms strategies of talent management and motivation
strategies.
Conflicts between employee and employers: The other biggest challenge faced by company while
forming strategies of motivation and talent management is disputes between employees and
employers. This distracts and disturbs the efforts of employees from their work and this becomes
barrier in motivating them in the workplace (Hasanpour and et. al., 2019).
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection,
numerical analysis, tutor meetings, production of final outcome,
evaluation, writing the report):
Introduction
Aim and objectives
Literature review
Research methodology
Data Collection
Data Analysis
Conclusion and recommendations
Reflection
Submission of final report
How long this will
take:
4 days
10 days
18 days
10 days
32 days
20 days
7 days
7 days
2 days
Milestone one: _____Literature review____________
Target date (set by tutor): ___________21-12-2021_________
Milestone two: __Data collection _____________________
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