Nike: A Popular Brand in Sports and Athletics Industry

Nike is a popular brand in the sports and athletics industry. Established in 1962, it specializes in shoes, clothing, sunglasses, watches, hats, and jewelry. Nike has gained popularity and great market share through its embracement of new technology, extensive marketing investment, provision of a wide variety of products, purchase of competitors' sport products, and focus on product quality. Nike conducts its brand positioning through emotional branding and co-branding with various sports, top athletes, and celebrities. Nike has created value and remains appealing through its strategy on emotional appeal and production of quality sportswear.

Nike

My favorite brand(Nike)
 Nike is my most favorite brand.
 This a brand that plays a key role in today’s sports and athletics industry.
 This is brand established under a company that was established under a partnership between Phil knight and
bill bower man back in 1962

 Since then it has greatly developed and ends up being my favorite brand. Its brand that
has consistently targeted the youth and more so the males who happen to be main
customers to these brand products.
 It’s a brand that has also being linked with most celebrities being loyal customers to the
brand. (Garima, 2013)

Nike products
The Nike company specializes in the production of certain products under its Nike brand name, these
products include,

 Shoes
 Clothing
 Sunglasses
 Watches
 Hats
 Jewelry (Nike, 2009)

These are some of my favorite products under Nike brand that make me a great fun to
the Nike company. Nike is my all time since its products never stop involving.
 I do love their shoes since they are always trendy, always light weight and have great
support and breathable leather for basket player like me.
I like the way they blend colors in their products thus making their products appealing
to viewers and customer’s eyes.

How Nike has gained popularity and great market share
Nike has gained a great market share due to its continued gain in popularity.
The gain in popularity has been contributed by several strategies that the Nike’s
employed to become a leader in their market. They include

 Their embracement on new technology
 Use of extensive marketing investment technique to establish the Nike brand logo
 Provision of a wide variety of products under its brand name to many sporting events
thus capturing large market share
 Purchase of their competitor’s sport products
 Their focus on product quality (Keller, 2017)

How Nike conducts their brand positioning
 Nike makes of emotional branding whereby, when it comes to positioning of their
products under brand name, they manufacture and produce products that are appealing
directly to a customer’s emotional state, consumers needs and aspirations as well.
 For brand positioning, the Nikes also co brands with several various sports and top
athletes not forgetting celebrities who help them sell the brand name. For instance, I
like the way the way the brand cobrands with athletes, in a way it allowing runners to
sink their shoes with their iPod which allows then track their covered distance and the
calories burned within them.

How the Nike has created value and remains appealing?
 Successful branding comes with more factors other than logo. This makes the brand
more appealing to its customers than its competitors can do.
 Nike brand has so far managed to create an appealing image to its customers.
 the appeal and rational side of the Nike’s brand can be explained with its production on
quality sportswear)

 ]Its strategy on emotional appeal crowns the reasons why it has and how it has created
a value despite its competitors Adidas and reebok producing quality sport wear and
other related products.
 The idea of emotional appeal makes Nike’s brand customers appear as hero while
branded with their products and thus dominating the market. (Cope, 2017)

References
Cope, E. (2017). appealing to customers with emotional branding. Cope:sales and marketing, 13.
Garima, 1. (2013, feb 11). my favourate brand. Retrieved from ware house : https://www.termpaperwarehouse.com/essay-on/My-Favorite-Brand-Nike/411103
Keller, C. R. (2017). How Nike Became Successful and the Leader in the Sports Product Market. Profit works, 9.
Nike. (2009, June 19). NEW RELEASES; best seller; summer essentials. Retrieved from nike plus: https://www.nike.com/us/en_us/