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Nike: A Popular Brand in Sports and Athletics Industry

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Added on  2023-06-11

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Nike is a popular brand in the sports and athletics industry. Established in 1962, it specializes in shoes, clothing, sunglasses, watches, hats, and jewelry. Nike has gained popularity and great market share through its embracement of new technology, extensive marketing investment, provision of a wide variety of products, purchase of competitors' sport products, and focus on product quality. Nike conducts its brand positioning through emotional branding and co-branding with various sports, top athletes, and celebrities. Nike has created value and remains appealing through its strategy on emotional appeal and production of quality sportswear.

Nike: A Popular Brand in Sports and Athletics Industry

   Added on 2023-06-11

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Nike
Nike: A Popular Brand in Sports and Athletics Industry_1
My favorite brand(Nike)
Nike is my most favorite brand.
This a brand that plays a key role in today’s sports and athletics industry.
This is brand established under a company that was established under a partnership between Phil knight and
bill bower man back in 1962
Nike: A Popular Brand in Sports and Athletics Industry_2
Since then it has greatly developed and ends up being my favorite brand. Its brand that
has consistently targeted the youth and more so the males who happen to be main
customers to these brand products.
It’s a brand that has also being linked with most celebrities being loyal customers to the
brand. (Garima, 2013)
Nike: A Popular Brand in Sports and Athletics Industry_3
Nike products
The Nike company specializes in the production of certain products under its Nike brand name, these
products include,
Nike: A Popular Brand in Sports and Athletics Industry_4

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