Nike: A Popular Brand in Sports and Athletics Industry
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Added on 2023-06-11
About This Document
Nike is a popular brand in the sports and athletics industry. Established in 1962, it specializes in shoes, clothing, sunglasses, watches, hats, and jewelry. Nike has gained popularity and great market share through its embracement of new technology, extensive marketing investment, provision of a wide variety of products, purchase of competitors' sport products, and focus on product quality. Nike conducts its brand positioning through emotional branding and co-branding with various sports, top athletes, and celebrities. Nike has created value and remains appealing through its strategy on emotional appeal and production of quality sportswear.
Nike: A Popular Brand in Sports and Athletics Industry
Added on 2023-06-11
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